DLP Cinema® Leads Delivery of Digital Cinema to Exhibitors Worldwide with the Brightest and Broadest Range of Digital Cinema Projection Options

DLP Cinema® Leads Delivery of Digital Cinema to Exhibitors Worldwide with the Brightest and Broadest Range of Digital Cinema Projection Options

DLP Cinema Projectors Clearly the Leader Worldwide With Installations from Barco, Christie, and NEC

LAS VEGAS, March 28, 2011 /PRNewswire/ -- Following an unprecedented year of growth and success in 2010, as well as through the first three months of 2011, Texas Instruments (TI) (NYSE: TXN) DLP( )Cinema®, the worldwide leader in digital cinema imaging technology, announced today that its OEM licensees, Barco, Christie, and NEC, installed more digital cinema projectors in every region of the world in the last 12 months than in the last 12 years. Movie theatre owners from around the world will be able to see the most advanced yet cost-effective DLP Cinema projectors this week at CinemaCon 2011, all of which deliver superior brightness, industry-leading uptime, proven reliability, and unmatched preference by the industry.

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"DLP Cinema's continued worldwide leadership in the 2D/3D digital cinema space provides theatre owners, studios, and, most important, moviegoers with an experience that simply cannot be equaled," said Dave Duncan, manager of DLP Cinema for Texas Instruments. "2010 was clearly an amazing year for DLP Cinema. Although the digital conversion was steady for the first 10 years, 2010 will be noted as a milestone in digital cinema history, as the number of DLP Cinema projectors nearly doubled in one year. This decade looks extremely bright for DLP Cinema and its licensees. Together with our partners, nearly one-half of the world's theatre screens will be converted to DLP Cinema by the end of 2011."

In the period between March 2, 2010 and March 2, 2011, the number of DLP Cinema screens showing 2D Hollywood content worldwide grew 101 percent to a total of 33,110 (up from 16,446), and 128 percent for 3D Hollywood content, finishing at 22,287 (from 9,758). These counts do not include IMAX's digital theatre installations powered by DLP Cinema, which separately grew 91 percent for a total of 296 screens (from 155) during the same period, following their record-breaking total revenue in 2010 of $246.8M.

Latin America saw the highest amounts of growth during this same 12 month timeframe, with a 187 percent increase for DLP Cinema screens playing 2D Hollywood content (1,743 screens total), and 184 percent increase for 3D (1,702 screens total). In Europe, the Middle East, and Africa, the number of DLP Cinema installations rose to 11,428 (136 percent change) and 8,686 (136 percent change) for displaying 2D and 3D Hollywood content respectively. The Asia Pacific region also experienced significant expansion, with a 118 percent increase to 8,343 screens for 2D Hollywood content, and a 142 percent increase to 5,447 screens for 3D. All told, DLP Cinema technology remains the number one choice for exhibitors everywhere, lighting up the vast majority of the world's digital cinema screens.

To experience DLP Cinema's award-winning, DCI-compliant technology firsthand at CinemaCon 2011, please visit our partners Barco, Christie, and NEC through March 31. Additionally, join DLP Cinema on Tuesday March 29 starting at 9:30am PT for "DLP Cinema Presents, 2010: A Record Year at the Boxoffice, a Salute to the Top Grossing Movies of 2010," which will honor and illuminate the top 2D and 3D titles from the past year. To learn more about DLP Cinema overall, please visit www.DLPCinema.com.

About DLP Cinema

DLP Cinema is a proprietary technology that delivers clear, sharp, bright and accurate images to movie theatres globally. To manufacture and market under the DLP Cinema trademark, technology licensees, including Barco, Christie and NEC, must meet stringent standards and guidelines meant to ensure the best possible performance and picture quality. This digital picture and standard of excellence ensures that a DLP Cinema movie screening looks flawless and each showing is as perfect as the first with no annoying scratches, tears or weaving that detract from the movie going experience. For more information, please visit www.DLPCinema.com/Cinema/DLP-Cinema-Advantages/.

About Texas Instruments DLP Products

Since 1996, Texas Instruments' award-winning DLP display technology has powered the world's top projectors and displays, delivering pictures rich with color, contrast, clarity and brightness to screens of all sizes. DLP's technology spans movie theaters (DLP Cinema®) and large-scale, professional venues; in conference rooms, classrooms, and home theaters; and with DLP Pico(TM)-enabled mobile devices, the ability to project images from the palm of your hand. Every DLP chip features an array of up to 2.2 million microscopic mirrors that switch at ultra high speeds - an innovative advantage that remains cutting edge and ideal for current and future applications alike. The results are high-resolution, highly reliable, razor-sharp images, that even work with fast motion video. To learn more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter at www.Twitter.com/TI_DLP.

About Texas Instruments

Texas Instruments (NYSE: TXN) helps customers solve problems and develop new electronics that make the world smarter, healthier, safer, greener and more fun. A global semiconductor company, TI innovates through design, sales and manufacturing operations in more than 30 countries. For more information, go to www.TI.com.

DLP and DLP Cinema are registered trademarks of Texas Instruments.

SOURCE Texas Instruments DLP

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Texas Instruments DLP

CONTACT: Kateri Gemperle of TI DLP Products, +1-214-567-3617, Kateri@ti.com; or Dan Lantowski of Waggener Edstrom Worldwide, +1-212-551-4809, dlantowski@waggeneredstrom.com

Web Site: http://www.dlp.com

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