Breaking News Drives 500 Percent Increase in Mobile Video Delivery on MobiTV, Inc. Platform

Breaking News Drives 500 Percent Increase in Mobile Video Delivery on MobiTV, Inc. Platform

5x viewing increase driven by major world news events

EMERYVILLE, Calif., March 30, 2011 /PRNewswire/ -- Desire to stay informed on major world events has people turning to live television on their mobile devices for the latest breaking news updates.

On March 11, live mobile news channels powered by MobiTV,
Inc.'s technology platform experienced a 500 percent increase
in average hourly minutes viewed, when measured against a
typical weekly average. Peak viewing time varied slightly,
with most viewers tuning in from 8 - 9 a.m. PST/11 a.m. - 12
p.m. EST. This includes live news from ABC News NOW, CNBC, FOX
News and MSNBC, via MobiTV-powered applications on
WHAT: smartphones and tablets across major wireless carriers.

The viewing spike is due to viewer interest in current
developments surrounding the earthquake and resulting tsunami
in Japan, along with events across the Middle East and
WHY: national news in the United States.

"Keeping people connected to major world events is one of the
most powerful functions of mobile television," said Charlie
Nooney, CEO, MobiTV, Inc. "People aren't always in their
living room in front of the TV, or in front of a computer
screen, and extending live news outside of the home to the
mobile platform allows people, no matter where they are, to
QUOTE: stay current on major breaking news worldwide."

MobiTV, Inc. has invested 10 years developing its award-
winning technology platform, capable of delivering media to
any screen with unmatched reliability and scalability. The
MobiTV Accelerated Media Platform (MobiTV AMP) delivers more
content to more subscribers on more networks than anyone else
in the industry. MobiTV AMP is designed to help carriers
monetize their network, allow content partners to extend their
reach to millions of mobile viewers and offer OEMs a canvas to
ABOUT: market new innovations and device features.

Founded in 1999, MobiTV, Inc. is a privately-held company with
headquarters in Emeryville, Calif. For more information about
MobiTV, Inc.'s convergence-capable platform and some of its
patented components, please visit www.mobitv.com/platform-
technology.

Contact: Andy Kill, Airfoil Public Relations, 650-691-7311, kill@airfoilpr.com

SOURCE MobiTV, Inc.

MobiTV, Inc.

Web Site: http://www.mobitv.com/platform-technology

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