BET's Music Matters Campaign Goes Into Full Gear and Heads to Austin, Texas for the South by Southwest Music Conference

BET's Music Matters Campaign Goes Into Full Gear and Heads to Austin, Texas for the South by Southwest Music Conference

BET & SXSW Will Sponsor the "BABY I'M A STAR!" Panel and BET's Music Matters Will Host a Showcase Featuring B.o.B., J. Cole, Marsha Ambrosius, Melanie Fiona, Miguel and Many More

BET'S Music Matters Showcase @ SXSW to Be Recorded and Available on iTunes March 19

Marsha Ambrosius and Melanie Fiona Co-Headline BET's Music Matters Tour II, March 16 in Dallas, Texas with Special Guest Anthony David

NEW YORK, March 14, 2011 /PRNewswire/ -- BET teams up with South by Southwest Music and Media Conference (SXSW) to bring conference attendees two exceptional programs. On Thursday, March 17, 2011, BET is pleased to present the "BABY I'M A STAR!" panel followed by the hottest R&B / Hip-Hop music showcase to hit SXSW this year. The BET Music Matters showcase will feature B.o.B., J. Cole, Marsha Ambrosius, Miguel, Melanie Fiona, Big Sean and Dom Kennedy. Adding to the exciting news, Music Matters artists, Marsha Ambrosius and Melanie Fiona will embark as the next artists to headline BET's Music Matters Tour II kicking off in Dallas, Texas on March 16.

(Logo: http://photos.prnewswire.com/prnh/20070716/BETNETWORKSLOGO )

BABY I'M A STAR!: How to Get Major Exposure in a Multi-Platform Media Environment

Discover the secrets of how to become a star and strategically get your music to the masses - through TV, digital, records and live performances.

Moderated by BET's Senior Director of Music Programming, Kelly G., "BABY I'M A STAR" will include Stephen G. Hill, BET's President of Music Programming and Specials; Troy Carter, CEO/Founder of Atom Factory Inc and manager for Lady Gaga and Mindless Behavior; L. Londell McMillan, Publisher, The Source Magazine; Jaunique Sealey, EVP, Business Development, Atom Digital and Music Matters Artists, Melanie Fiona and J. Cole.

Thursday, March 17, 2011 @ 2pm

Austin Convention Center l Room 18ABC l 500 E Cesar Chavez St.

BET MUSIC MATTERS SHOWCASE

Featuring B.o.B., J. Cole, Marsha Ambrosius, Miguel, Melanie Fiona, Big Sean and Dom Kennedy.

Thursday, March 17, 2011 @ 7pm

Kiss N' Fly l 404 Colorado Street, Austin, TX

* Interested members of the press should contact Marcy Polanco, 212.975.3327.

For tickets and information about BET's Music Matters Tour II, please visit: http://www.bet.com/MusicMatters/music_musicmatters_tour+II.

BET Music Matters II Tour Dates:
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March 16 South Side Music Hall Dallas, TX
March 17 SXSW Austin, TX
March 18 House of Blues New Orleans, LA
March 19 Varsity Theatre Baton Rouge, LA
March 20 Arena Theatre Houston, TX
March 22 1015 Folsom San Francisco, CA
March 23 Harlow's Sacramento, CA
March 26 El Rey Theatre Los Angeles, CA
March 31 House of Blues Cleveland, OH
April 1 Royal Oak Music Theatre Detroit, MI
April 2 House of Blues Chicago, IL
April 4 Theatre of the Living Arts Philadelphia, PA
April 5 Irving Plaza New York, NY
April 6 The Birchmere Alexandria, VA
April 7 Ram's Head Live Baltimore, MD
April 8 The National Richmond, VA
April 11 Center Stage Theater Atlanta, GA
Cannon Center for the Performing
April 12 Arts Memphis, TN
April 13 Limelight Entertainment Complex Nashville, TN
April 14 Mansion Montgomery, AL
April 15 Platinum of Birmingham Birmingham, AL
April 16 Florida Theatre Jacksonville, FL
April 17 Von Braun Center Huntsville, AL

*All times are ET/PT.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

SOURCE BET Networks

Photo:http://photos.prnewswire.com/prnh/20070716/BETNETWORKSLOGO
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BET Networks

CONTACT: Marcy Polanco, +1-212-975-3327, Marcy.Polanco@BET.net

Web Site: http://www.bet.com

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