Azteca: Change of Ticker

Azteca: Change of Ticker

MEXICO CITY, March 17, 2011 /PRNewswire/ -- TV Azteca, S.A.B. de C.V. (BMV: TVAZTCA; Latibex: XTZA), one of the two largest Spanish-speaking television content producers in the world, announced today that the ticker of its CPOs listed on the Mexican Stock Exchange --Bolsa Mexicana de Valores-- will change from TVAZTCA to AZTECA on March 18.

The company currently distributes content through multiple platforms in addition to television. Congruent with this, the company adapts its image.

Company Profile

Azteca is one of the two largest producers of Spanish-language television programming in the world, operating two national television networks in Mexico, Azteca 13 and Azteca 7, through more than 300 owned and operated stations across the country. Azteca affiliates include Azteca America Network, a new broadcast television network focused on the rapidly growing U.S. Hispanic market, and Azteca Web, an Internet company for North American Spanish speakers.

Azteca is a Grupo Salinas company (www.gruposalinas.com), a group of dynamic, fast-growing, and technologically advanced companies focused on creating shareholder value, contributing to build the middle class of the countries in which they operate, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates a as a management development and decision forum for the top leaders of member companies. The companies include: Azteca (www.irtvazteca.com), Azteca America (www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx) and Grupo Iusacell (www.iusacell.com). Each of the Grupo Salinas companies operates independently, with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. However, member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.

Except for historical information, the matters discussed in this press release are forward-looking statements and are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Other risks that may affect Azteca and its subsidiaries are identified in documents sent to securities authorities.

Investor Relations:
Bruno Rangel Carlos Casillas
+ 52 (55) 1720 9167 + 52 (55) 1720 0041
jrangelk@tvazteca.com.mx cjcasillas@tvazteca.com.mx

Press Relations:
Tristan Canales Daniel McCosh
+ 52 (55) 1720 1441 + 52 (55) 1720 0059
tcanales@gruposalinas.com.mx dmccosh@tvazteca.com.mx

SOURCE Azteca

Azteca

CONTACT: Investor Relations: Bruno Rangel, +011-52-55-1720-9167, jrangelk@tvazteca.com.mx and Carlos Casillas, +011-52-55-1720-0041, cjcasillas@tvazteca.com.mx; or Press Relations: Tristan Canales, +011-52-55-1720-1441, tcanales@gruposalinas.com.mx and Daniel McCosh, +011-52-55-1720-0059, dmccosh@tvazteca.com.mx

Web Site: http://www.irtvazteca.com

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