Pantene Pro-V Announces Actress Shay Mitchell as New Spokesperson for the Nature Fusion Collection

Pantene Pro-V Announces Actress Shay Mitchell as New Spokesperson for the Nature Fusion Collection

Mitchell to Appear in Pantene Pro-V Print Advertising Beginning February 2011

CINCINNATI, Jan. 4, 2011 /PRNewswire/ -- Actress Shay Mitchell is the new spokesperson for the Pantene Pro-V Nature Fusion collection. Beginning in February 2011, Mitchell will appear in a new print advertising campaign that was developed by Grey Worldwide, Inc.

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Mitchell is known for her role as Emily Fields on the ABC Family original hit series, Pretty Little Liars. The rising star embodies what it means to be a natural beauty in the modern world, and her approach to beauty through health is not only relatable to women but also embraces Pantene's core values. Mitchell joins a long list of Pantene Pro-V spokespeople, including fashion maven Stacy London.

"I am very excited to be working with Pantene Pro-V," said Mitchell. "Out of all of the hair products I've tried, Nature Fusion is the collection I trust to keep my hair healthy and beautiful. I'm ready to spread the word to my fans that anyone can have show-stopping hair. The trick is to keep your hair healthy with the right products so you can achieve the styles you want."

The advertisements will feature Mitchell in three youthful looks, modeling side braids, full-body volume and beautiful shine. At the advertising shoot, stylists prepped Mitchell's strands using the Pantene Pro-V Nature Fusion collection and styled it with the Pantene Pro-V Medium-Thick Hair Solutions styling products.

"Shay was a natural choice as the new spokesperson for Pantene Pro-V because of her energetic persona and beautiful, healthy hair," commented Julie Marchant-Houle, Marketing Director of North American Hair Care at Procter & Gamble. "She will be a wonderful role model for young women and we are proud to have her represent our brand and connect with our younger fans."

The Pantene Pro-V Nature Fusion shampoos contain the proprietary Cassia Complex which provides strength against damage from root to tip. The Pantene Pro-V Nature Fusion conditioners with naturally derived ingredients help improve manageability and leave hair beautifully conditioned.

About Pantene Pro-V

The Pantene Pro-V line includes customized collections to help provide all women with healthy, beautiful hair: Customized Solutions, Nature Fusion, Restore Beautiful Lengths, Relaxed & Natural, Classic and Expressions. Pantene Pro-V products are available at drug stores, food stores and mass merchandisers. The suggested retail prices for products range from $3.99 to $6.99 each.

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, Braun® and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.

SOURCE Pantene

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Pantene

CONTACT: DeVries Public Relations, Marcela Bequillard, +1-212-891-0413, mbequillard@devries-pr.com, or Laura Osvalds, +1-646-253-0239, losvalds@devries-pr.com

Web Site: http://www.pg.com

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