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Monday, October 25, 2010

MultiVu Video Feed: KEITH URBAN TO KICK OFF SALVATION ARMY RED KETTLE CAMPAIGN DURING DALLAS COWBOYS THANKSGIVING GAME

MultiVu Video Feed: KEITH URBAN TO KICK OFF SALVATION ARMY RED KETTLE CAMPAIGN DURING DALLAS COWBOYS THANKSGIVING GAME

NEW YORK, October 25 /PRNewswire/ -- Three-time Grammy Award winner Keith Urban will be the featured performer at The Salvation Army's Kettle Kickoff during halftime of the nationally televised Dallas Cowboys Thanksgiving Day game on November 25, 2010 on FOX starting at 3:15 p.m. CST. Keith Urban's halftime show will mark the 14th year the Dallas Cowboys and The Salvation Army have partnered together to raise money for people in need in communities across the country. As part of the Kettle Kickoff promotion, fans will have a chance to win an expense-paid trip to the game in Dallas versus the Super Bowl champion New Orleans Saints by signing up to be an Online Red Kettle virtual bell ringer at http://www.onlineredkettle.org.

The contest is free to enter and allows participants to work as a virtual bell ringer, recruiting friends, family and colleagues to support people in need across America. Fans who gather the most support have a chance to win. Fans can sign up beginning October 25, 2010 and winners will be announced on November 21, 2010.

For more information visit http://www.salvationarmyusa.org

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Tuesday, October 26th, 2010
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NEWS: Dallas Cowboys team up with Salvation Army for the 14th year to raise money for charity

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, hard copy requests, downloadable MPEG2, contact information and more available at: http://multivu.prnewswire.com/broadcast/46722/press.html

SOUNDBITES:

* Commissioner Israel l. Gaither, National Commander, The Salvation Army

* Charlotte Jones Anderson, National Advisory Board Chairperson, The Salvation Army & President of Charities, The Dallas Cowboys

B-ROLL INCLUDES:

* Keith Urban in Concert & Salvation Army PSA

* Dallas Cowboys Stadium

* Halftime Performance

* Salvation Army Red Kettles

VIDEO PROVIDED BY: The Salvation Army


CONTACT:
FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL:
MultiVu Media Relations, 1-800-653-5313 EXT. 3


Video: Hard copy requests, downloadable MPEG2, contact information and more available at:
http://multivu.prnewswire.com/broadcast/46722/press.html


Web site:
http://www.salvationarmyusa.org


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