Ingrid Hoffmann and Eagle Brand® Launch Signature Recipe Search

Ingrid Hoffmann and Eagle Brand® Launch Signature Recipe Search

'Simply Delicioso' Star Inspires Home Bakers to Showcase Their Creativity For a Chance to Win $10,000

ORRVILLE, Ohio, Oct. 21 /PRNewswire/ -- Eagle Brand®, one of America's leading producers of sweetened condensed milk, has joined forces with Ingrid Hoffmann, host of the Cooking Channel's Simply Delicioso and Delicioso on Telefutura/Univision, for a nation-wide search to find America's signature recipes. Signature recipes can be modern favorites or recipes passed down through generations, but they always please a crowd. Now through January 10, 2011 the Eagle Brand Signature Recipe Contest asks home bakers to showcase their signature recipes and creative spins on classic holiday recipes for a chance to win a grand prize of $10,000.

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"Food is my passion. I am always experimenting in the kitchen to make my desserts full of flavor and texture without adding extra steps," says Ingrid Hoffmann. "Eagle Brand Sweetened Condensed Milk caramelizes quickly and evenly to make my favorite, dulce de leche. Sweetened Condensed Milk also provides the perfect base for countless delicious dessert recipes. I love to bake as much as I love to eat, so I'm excited to team up with Eagle Brand to taste the best signature dessert recipes out there!"

All home bakers need is a little imagination and a can of Eagle Brand Sweetened Condensed Milk to infuse their signature style into an original dessert recipe. Entries may be submitted into one of five categories: pies, cheesecakes, fudges, cookie bars and "other."

"Whether making time-tested recipes or experimenting with new flavors and dessert ideas, Eagle Brand Sweetened Condensed Milk has been a favorite ingredient among chefs for more than 150 years," said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. "Ingrid Hoffmann adds her own flair to recipes that are sure to inspire consumers to create their own signature dessert."

Entrants can submit their recipes at www.eaglebrand.com through January 10, 2011 (limit one entry per category). The top five recipes in each category will be judged to determine a finalist recipe in each category. The finalist recipes will then be judged by a qualified panel of judges. One finalist recipe will be declared the grand prize winner and receive $10,000 and the four finalist runners-up will each receive $2,500. The top five entrants in each recipe category will receive a gift basket of Eagle Brand products and baking supplies.

Ingrid Hoffmann offers her expert tips at www.eaglebrand.com and in Spanish at www.marcaeagle.com. Eagle Brand recipes, tips for usage and product information are also available.

The Eagle Brand Signature Recipe Contest ends January 10, 2011. Open to legal residents of the 50 United States and D.C., 18 years and older. Void where prohibited. For details and complete Official Rules, visit www.eaglebrand.com.

About The J.M. Smucker Company

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 12 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder, LLC, used under license. Borden and Elsie are trademarks used under license.

SOURCE J.M. Smucker Company

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J.M. Smucker Company

CONTACT: Laura Nadeau, Cohn & Wolfe, +1-212-798-9843, Laura.Nadeau@cohnwolfe.com

Web Site: http://www.eaglebrand.com

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