And The 'Snuggie' Award Goes To . . .

And The 'Snuggie' Award Goes To . . .

BEST DIRECTOR TO BE ANNOUNCED AT FIRST-EVER SNUGGIE(®) CHOICE FILM AWARDS

Allstar Products Group, makers of the Snuggie(R)
blanket, announced the Snuggie(R) Choice Film Awards
to challenge fans to create their best Snuggie-
inspired films - paying homage to the thousands of
fan-generated videos on the internet. America has
cast its votes for the winning video, which will be
WHAT: announced at the blue carpet premiere event.
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The premiere event will be hosted by comedian,
Christian Finnegan, of VH1, Comedy Central and TBS
fame. New 2010 Snuggie styles will also be
introduced at the event, as adult, kid and even dog
models will debut the new patterns and colors on the
blue carpet.

WHERE: 57 Screening Room
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140 W 57(th) Street (between 6(th) and 7(th) Avenue)
New York, NY 10019

WHEN: Wednesday, October 20, 2010
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12:00 p.m.

VISUALS:
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-Snuggie(R) models (including adults, children, and
even dogs) wearing the new 2010 Snuggie styles
- Six finalists and celebrity emcee on the Snuggie-
blue carpet
- Presentation of Snuggie-clad trophies and
oversized checks to top three winners
- Snuggie step-and-repeat banner for photo and
video opportunities

INTERVIEW
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OPPORTUNITIES:
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-Host Christian Finnegan, new star of TBS show, "Are
We There Yet?"
-All six Snuggie Choice Film Awards finalists -
including accomplished video producers, college film
students, and a mother/son team
- Winners post-event
-Director of Marketing for Allstar Products Group,
maker of the Snuggie blanket

Carolyn Evert /617-669-6590,
CONTACTS: cevert@360publicrelations.com
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Lindsay Durr/201-486-7881,
ldurr@360publicrelations.com

/PRNewswire -- Oct. 19/

SOURCE Allstar Products Group

Allstar Products Group

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Profile: intent