Acorn International Announces Resignation of James Hu as Chairman, CEO and Director; President Don Yang Named CEO of the Company

Acorn International Announces Resignation of James Hu as Chairman, CEO and Director; President Don Yang Named CEO of the Company

SHANGHAI, Oct. 18 /PRNewswire-Asia-FirstCall/ -- Acorn International, Inc.
(NYSE: ATV) ("Acorn" or the "Company"), a leading integrated multi-platform
marketing company in China engaged in developing, promoting and selling
consumer products and services through an extensive distribution network,
today announced that Mr. James Hu has resigned as the Company's Chairman,
Chief Executive Officer, and Director, effective immediately. Mr. Hu will
assist the Company in the process of transitioning to new leadership.

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The Company's Board of Directors has named Mr. Don Yang, who is currently
President and a Director of Acorn, as the Chief Executive Officer. Mr. Don
Yang co-founded Acorn in 1998 and served as President of Acorn for the past
ten years, responsible for the Company's call center operations and
development of new business opportunities. Prior to co-founding Acorn, Mr.
Yang was a partner of J&J Partners from 1996 to 1997. He also acted as
general manager of Bei Shang Printing Co., Ltd. from 1993 to 1995. In
addition, the Board of Directors has appointed Mr. Robert Roche, co-founder
and a current Director of the Company, as Chairman of the Board of Directors
of Acorn, effectively immediately.

Mr. James Hu joined the Company as the founding CEO in 2000, at a time
when Acorn was still a little known company experimenting with the idea of TV
shopping in China. Over the next ten years, Mr. James Hu successfully grew
the Company into one of China's largest TV direct sales operators both in
terms of revenue and TV airtime. During his tenure with Acorn, he helped to
establish many well-known consumer product brands such as Ozing and Babaka and,
in 2007, successfully took the Company public on the New York Stock Exchange.
The board wishes to thank Mr. James Hu for his outstanding contribution to
Acorn's development and all the best for his future endeavors.

"I am very proud of what Acorn has achieved during my tenure as CEO and I
am confident that the Company is on a strong platform with its market
leadership and brand presence to command new heights," said Mr. James Hu.

"Don is the right person to take on this responsibility at this time. As
a co-founder, he has been with Acorn since the beginning and knows the TV
direct sales business and industry very well," commented co-founder and
Chairman of the board, Mr. Roche. "Under his leadership, we will continue to
focus on execution, driving top line growth and improving profitability and
cash flow. We are confident that Don will serve the business well in this new
role."

"I am honored to be appointed as the CEO by the board and would like to
thank James for providing an excellent foundation and strong market presence
since the Company's IPO on the New York Stock Exchange in 2007," Mr. Don Yang
said. "Our commitment to meet consumer needs and serve the best interests of
our shareholders continues to be our top priority as we refine our business
model to improve profitability."

About Robert Roche

Robert Roche is an entrepreneur, attorney and private equity investor and
is a co-founder of Acorn. He has lived in Japan and China for more than 27
years. He is also the founder and Chairman of Oak Lawn Marketing, the largest
infomercial company in Japan with over 1,200 employees. Recently Mr. Roche
sold a 51% stake to NTT Docomo, Japan's largest mobile phone operator. Mr.
Roche is the current Chairman of the American Chamber of Commerce Shanghai
Board of Governors and is a Board Member at the USA Pavilion at the Shanghai
2010 World Expo. Previously Mr. Roche served as a member on the Board of
Governors for the American Chamber of Commerce Japan. He is a Member of the
Board of the Public Diplomacy Collaborative Initiative at Harvard. President
Obama named Mr. Roche to the President's Advisory Committee for Trade Policy
and Negotiations which operates under the USTR.

About Acorn International, Inc.

Acorn is a leading integrated multi-platform marketing company in China,
operating one of China's largest TV direct sales businesses in terms of
revenues and TV air time and a nationwide off-TV distribution network. Acorn's
TV direct sales platform consists of airtime purchased from both national and
local channels. In addition to marketing and selling through its TV direct
sales programs and its off-TV nationwide distribution network, Acorn also
offers consumer products and services through catalogs, third-party bank
channels, outbound telemarketing center and an e-commerce website. Leveraging
its integrated multiple sales and marketing platforms, Acorn has built a
proven track record of developing and selling proprietary-branded consumer
products, as well as products and services from established third parties.
For more information, please visit http://www.chinadrtv.com .

Safe Harbor Statement under the Private Securities Litigation Reform Act
of 1995

This press release contains certain "forward-looking statements" within
the meaning of federal securities laws. All statements, other than statements
of historical facts, included herein are "forward-looking statements"
including, among other things the Company's expectation to find a permanent
Chief Executive Officer. The expectations reflected in these forward-looking
statements involve significant assumptions, risks and uncertainties, and these
expectations may prove to be incorrect. Investors should not place undue
reliance on these forward-looking statements, which speak only as of the date
of this press release. The Company's actual results could differ materially
from those anticipated in these forward-looking statements. Other than as
required under the securities laws, the Company does not assume a duty to
update these forward-looking statements.

For more information, please contact:

Acorn International, Inc.
Ms. Chen Fu, IR Director
Phone: +86-21-5151-8888 x2228
Email: fuchen@chinadrtv.com
www.chinadrtv.com

CCG Investor Relations
Ms. Linda Salo, Sr. Financial Writer
Phone: +1-646-922-0894
Email: linda.salo@ccgir.com

Mr. Crocker Coulson, President
Phone: +1-646-213-1915 (New York)
Email: crocker.coulson@ccgir.com
www.ccgirasia.com
SOURCE Acorn International, Inc.

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Acorn International, Inc.

CONTACT: Acorn International, Inc.: Ms. Chen Fu, IR Director at +86-21-5151-8888 x2228 or fuchen@chinadrtv.com; CCG Investor Relations: Ms. Linda Salo, Sr. Financial Writer at +1-646-922-0894 or linda.salo@ccgir.com; Mr. Crocker Coulson, President at +1-646-213-1915 (New York) or crocker.coulson@ccgir.com

Web Site: http://www.chinadrtv.com/

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