Xinhua Sports & Entertainment Files Annual Report

Xinhua Sports & Entertainment Files Annual Report

BEIJING, July 19 /PRNewswire-Asia-FirstCall/ -- Xinhua Sports & Entertainment Limited ("XSEL" or "the Company") (NASDAQ:XSEL), a leading media group in China, announced today that it filed its annual report on Form 20-F for the fiscal year ended December 31, 2009 with the U.S. Securities and Exchange Commission (the "SEC") on July 15, 2010. The annual report on Form 20-F can be accessed on the SEC's website at http://www.sec.gov/ and on the Company's website at http://www.xsel.com/ .

Upon request, the Company will provide a hard copy of its annual report on Form 20-F for the year ended December 31, 2009, which contains its audited financial statements, free of charge, to its shareholders and ADS holders. Requests should be directed to Xinhua Sports & Entertainment Limited, c/o Graham Earnshaw, 18/F, Tower A, Winterless Centre, No. 1 West Da Wang Road, Chaoyang District, Beijing, 100026, People's Republic of China.

About XSEL

XSEL is a leading sports and entertainment media company in China. Catering to a vast audience of young and upwardly mobile consumers, XSEL is well-positioned in China with its unique content and access. Through its key international partnerships, XSEL is able to offer its target audience the content they demand - premium sports and quality entertainment. Through its Chinese partnerships, XSEL is able to deliver this content across a broad range of platforms, including television, the Internet, mobile phones, cinema, university campuses and other multimedia assets in China. Along with its in- house advertising resources, XSEL offers a total solution empowering clients at every stage of the media process linking advertisers with China's young and upwardly mobile demographic.

Headquartered in Beijing, the Company has offices and affiliates in major cities throughout China including Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong. Xinhua Sports & Entertainment Limited shares are listed on the NASDAQ Global Market (NASDAQ:XSEL). For more information, please visit http://www.xsel.com/ .

For more information:

Media Contact
Joy Tsang, XSEL
Tel: +852-2561-3054
Email: joy.tsang@xsel.com

IR Contact
Graham Earnshaw, XSEL
Tel: +86-10-8567-6061
Email: graham.earnshaw@xsel.com

Howard Gostfrand, American Capital Ventures
Tel: +1-305-918-7000
Toll free: +1-877-918-0774
Email: info@amcapventures.com

Source: Xinhua Sports & Entertainment Limited

CONTACT: Media Contact: Joy Tsang, XSEL at +852-2561-3054 or
joy.tsang@xsel.com; IR Contact: Graham Earnshaw, XSEL at +86-10-8567-6061 or
graham.earnshaw@xsel.com; Howard Gostfrand, American Capital Ventures at +1-
305-918-7000, toll free: +1-877-918-0774 or info@amcapventures.com

Web site: http://www.xsel.com/

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