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Thursday, July 01, 2010

Twilight Eclipse: Behind the Scenes Hair Secrets

Twilight Eclipse: Behind the Scenes Hair Secrets

Whether you are human, vampire or werewolf, creating the Twilight look is made easy with Purity Design Styling Products

PITTSBURGH, July 1 /PRNewswire/ -- IT&LY HAIRFASHION, N.A., Inc. President/CEO Richard Zucckero proudly supplied the hair department of the just released blockbuster hit "The Twilight Saga: Eclipse" with the company's haircare and styling tool lines. Department Head Gina Sherrit and her team, including Bonnie Clevering, personal hairstylist to Kristin Stewart, created these hairstyles utilizing IT&LY HAIRFASHION products for this highly anticipated summer release.

Kristen Stewart as "Bella:"

According to Kristen Stewart's personal on set stylist Bonnie Clevering, blow drying was a key step to create Bella's signature style. This was achieved by sectioning the hair for total control, starting at the nape and working up using a medium-size round brush. Using the temperature controls on IT&LY HAIRFASHION'S Italian Red Racing Ionic 1000 Model Dryer, Bonnie Clevering first used the hot setting to dry followed by a shot of cool air to set the hair in place. To tame any fly-a-ways and add a brilliant shine, Bonnie used Purity Design's Pure Water Drops by massaging several drops into the palms of her hands and gently applying to hair. For many of the damp days on set, Purity Design Pure Definition Hair Spray was utilized for volume and a long lasting hold.

Dakota Fanning as "Jane:"

Department Head Gina Sherritt created vampire Jane's look by using Purity Design's Pure Glaze to keep her tresses in place. Pure Glaze is a light modeling glaze especially designed to protect, style and give shine to the hair.

About IT&LY HAIRFASHION: In 1989, IT&LY HAIRFASHION N.A., Inc. began its mission to create a company that would manufacture and distribute the finest quality, professional hair color products. These products would include complete hair color systems from the initial cut & color to unique after-color products that would be guaranteed to extend the "just colored" look, feel and condition of your clients' hair.


Source: IT&LY HAIRFASHION, N.A., Inc.

CONTACT: Richard Zucckero, President/CEO of IT&LY HAIRFASHION, N.A.,
Inc., +1-724-869-3410; or Janice McCafferty of Janice McCafferty
Communications, Inc., +1-773-736-9034, janice@janicemccaffertypr.com, for
IT&LY HAIRFASHION, N.A., Inc.

Web Site: http://www.italyhairfashion.com/


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