Rentrak's Advanced Media and Information Division Adds to Its Client Service Management and Promotes Several Members of Its Leadership Team

Rentrak's Advanced Media and Information Division Adds to Its Client Service Management and Promotes Several Members of Its Leadership Team

PORTLAND, Ore., July 30 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, announced today the appointment of Philip Duddy as director of client services for its Advanced Media and Information (AMI) division and the promotions of Chris Behnke, Dustin Encelewski and Kim Hadfield.

Duddy brings more than 20 years of successful research and strategic planning management to his new role at Rentrak. He most recently served as vice president of research at New York-based, Tennis Channel. There he developed customer-facing research that helped triple sales growth in three years. Prior to this role, Duddy served as director of ad sales research for Scripps Networks (FOOD Network, Fine Living Network and DIY Network). He also served as director of ad sales research at FOX Cable and FX Network; senior research analyst at MTV Networks (MTV Networks, Nickelodeon and Nick at Nite) and senior research analyst at London-based Granada Media Sales. He will be based out of Rentrak's New York office and will focus on serving the needs of clients who subscribe to Rentrak's TV Essentials product.

"Philip has an impressive history of developing highly efficient research infrastructures that engineer top performance and ad sales growth," said Carol Hinnant, senior vice president of National Network Sales, Advanced Media and Information division at Rentrak. "Rentrak looks forward to harnessing his creative insight to service the needs of our clients."

Rentrak also announced the AMI promotions of Chris Behnke to Vice President, Software Development; Dustin Encelewski to Vice President, Product Management and Kim Hadfield, to Director Software Development. The promotions recognize major contributions by each to Rentrak's leading multi-screen products which touch every platform where media is consumed including on-demand, linear television, Internet TV and mobile TV.

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contact for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmstead@rogersandcowan.com / abialek@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmstead@rogersandcowan.com,
or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both for
Rentrak Corporation

Web Site: http://www.rentrak.com/

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