Red Stripe Launches World Premiere of 'Ambassador Say Relax' Music Video

Red Stripe Launches World Premiere of 'Ambassador Say Relax' Music Video

Track and video featuring the Red Stripe Ambassador produced by Stephen Marley and directed by Tim and Eric

NEW YORK, July 23 /PRNewswire-FirstCall/ -- Red Stripe Beer today announced the world premiere of the Red Stripe Ambassador's "Ambassador Say Relax" video, a reggae remake of the Eighties cult party jam "Relax" originally recorded by Frankie Goes to Hollywood. This remade track and video were produced by Stephen Marley and directed by Tim and Eric, the renowned comedy duo from the Tim and Eric Awesome Show.

Red Stripe Facebook fans received an exclusive preview of the video on the official Red Stripe Facebook page, where the complete video is now featured on the "RELAX" tab. Adult fans can also download the "Ambassador Say Relax" MP3 for free from the Red Stripe Facebook page.

"Red Stripe embodies the spirit of Jamaica and relaxation," said Erin Chin, Red Stripe Brand Manager, Diageo. "It was only fitting for us to pay homage to this celebrated Eighties hit in a fun way that is true to our brand and its fans."

The video will be edited into :15 and :30 television spots that will air throughout the summer. And, in celebration of the new "Ambassador Say Relax" video campaign, Red Stripe is releasing an "AMBASSADOR SAY RELAX" tee-shirt based on the iconic "FRANKIE SAY RELAX" that became popular during the Eighties. The "Ambassador Say Relax" video is also modeled after the original video from Frankie Goes to Hollywood.

"When enjoying our video with a cold Red Stripe Light in hand, remember to do so responsibly," said the Red Stripe Ambassador. "Relax, don't do it, don't you drink too much."

Red Stripe and its parent company, Diageo, remind fans: Hooray Responsible Drinking!"

Watch the Red Stripe "Ambassador Say Relax" video at www.redstri.pe

Join the Red Stripe Facebook Community at: http://www.facebook.com/redstripe

Follow the Red Stripe Ambassador on Twitter at: http://twitter.com/redstripe_beer

About Red Stripe

Red Stripe Lager beer is brewed and bottled by Desnoes and Geddes Ltd, headquartered in Kingston, Jamaica. Red Stripe was first brewed in Jamaica in 1928 and is now available in some 20 markets around the world. The flagship brand of the "World's Coolest Beer Company", Red Stripe has earned the distinction of having some 11 Monde Selection Gold Medals to its credit among numerous other awards. Red Stripe Light was introduced to the US market in March 2010. Red Stripe, Red Stripe Light, Red Stripe Bold and associated logos are trademarks. Diageo owns the majority stake in the Red Stripe Company, and so lists the great Jamaican Beer among its portfolio of premium alcohol brands.

ABOUT DIAGEO

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

Hooray Responsibility!

RED STRIPE Lager and RED STRIPE LIGHT Lager. (c)2010 Desnoes & Geddes. Imported by DIAGEO - Guinness USA, Norwalk, CT.

Source: Diageo

CONTACT: Jim Sias, Diageo, +1-646-223-2305, Jim.Sias@diageo.com; Naomi
Hirabayashi, Attention, +1-917-621-4352, nhirabayashi@attentionusa.com

Web Site: http://www.diageo.com/

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