Gas Station TV Unites Ad Community With Beer Pong Party

Gas Station TV Unites Ad Community With Beer Pong Party

GSTV's First NYC Beer Pong Invitational to be Filmed as Reality Show Pilot by Acclaimed Director Adam Hootnick

NEW YORK, July 15 /PRNewswire/ -- To celebrate the resurging growth of the advertising industry, Gas Station TV (GSTV) will reunite the media community through the first annual NYC Beer Pong Invitational on July 28, 2010. The event is presented in combination with BPONG.com and acclaimed director, Adam Hootnick.

"Now that the media economy is back, we have an opportunity to redefine the way we interact within our community. This time around we should recognize not to take ourselves too seriously and celebrate with clients, agencies, creatives and even our competitors. What better way to do this than through Beer Pong, a band, BBQ, a live graffiti show, and 500 media folks - all of which are excited to express the joy in the business," said Jason Brown, Chief Sales Officer of Gas Station TV.

Ad industry professionals, who are interested in attending or forming a team, may request registration at nyrsvp@gstv.com.

The Invitational will be filmed by Adam Hootnick as a pilot episode for a new beer pong tour reality show series.

"The only thing more fun than beer pong is a reality show about beer pong. This will be our version of the world series of poker," said Hootnick, director of the award winning film Unsettled, as well as multiple documentaries for MTV, and NBC News.

Officials from BPONG.COM, the official governing body of beer pong and the Center of the Beer Pong Universe(TM), will be on hand to run the tournament, keep track of scoring and give out a grand prize to the winning team.

For more information, visit Facebook.com/GasStationTV.

About GSTV:

Gas Station TV (GSTV) is the largest national away-from-home television network delivering a one-to-one consumer viewing experience. GSTV is the only digital TV network at the pump with Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall, providing media buyers confidence in GSTV commercial airtime purchases. GSTV delivers entertaining and informative content with hyper-local targeting down to an individual station, motivating a mass audience, just steps away from the convenience store. GSTV connects with captive consumers for four to five minutes during a natural pause point in their day when they cannot channel surf or skip past your message with a DVR. Programming includes exclusive news and entertainment segments from NBCU, sports from ESPN, local weather from AccuWeather and GSTV's original content program, "Your Neighborhood." A proven tool for driving business for advertisers and increasing the revenue stream for gas retailers, GSTV delivers nearly 27MM monthly viewers at the pump in over 100 U.S. DMAs at 13 of the nation's leading gas retailers. GSTV's audience would consistently rank among the top 15 most watched primetime TV shows weekly against highly desired 18-49 year olds. Please visit http://www.gstv.com/ for more information, follow us on Twitter @GasStationTV, or find us on Facebook http://facebook.com/GasStationTV. Gas Station TV is a Destination Media, Inc. company.

Adam Hootnick is an accomplished Director and Producer. His credentials include: Winner of Grand Jury Prize at the Slam dance Film Festival in 2007 for the movie Unsettled. He is a producer for MTV News and Docs, NBC News, and MSNBC. He was educated at Harvard with a law degree and BS.

ABOUT BPONG.COM:

Founded in 2001, BPONG.COM is the official governing body of beer pong and the Center of the Beer Pong Universe(TM). BPONG.COM's founders have a deep love and respect for the sport of beer pong, and their website is the largest community for beer pong players to get together online. BPONG.COM also offers the most beer pong gear and equipment of any beer pong website in existence. Their goal is to bring together the numerous independent leagues across the country and form a single, unified league for the popular and fast-growing sport. BPONG.COM also runs The World Series of Beer Pong, the largest and longest running beer pong tournament in the world. The WSOBP VI will be held at The Flamingo Las Vegas on January 1-5, 2011. For more information, please visit www.bpong.com.

BPONG, BPONG.COM, the Center of the Beer Pong Universe, and related logos, among others, are trademarks or registered trademarks of BPONG, LLC. The World Series of Beer Pong, WSOBP, and related logos, among others, are trademarks or registered trademarks of Beer Pong Events, LLC. Other names may be trademarks of their respective owners.

Source: Gas Station TV

CONTACT: BPONG Media - Reverb Communications, Casey Lynch,
casey@reverbinc.com, +1-209-586-1495x102, or Danitra Alomia,
danitra@reverbinc.com, +1-209-586-1495 x115; or Sativa Ross, Weber Shandwick,
+1-248-203-8125, sross@webershandwick.com, or Catherine Archer, GSTV,
+1-248-581-3018, catherine.archer@gstv.com

Web Site: http://www.gstv.com/

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