Ford Touts Benefits of HD Radio(TM) Technology Available in 2011 Edge with New Marketing Campaign

Ford Touts Benefits of HD Radio(TM) Technology Available in 2011 Edge with New Marketing Campaign

- 2011 Edge to offer HD Radio Technology as a factory installed option featuring iTunes® Tagging - 11-week radio campaign to air across 600-plus stations in the top 100 U.S. broadcast markets - Ford launches 2011 Edge Web content featuring HD Radio Technology

COLUMBIA, Md., July 15 /PRNewswire/ -- iBiquity Digital Corporation, the developer of digital HD Radio Technology for AM and FM audio and data broadcasting, today announced the launch of a new marketing campaign with Ford Motor Company for its 2011 Edge highlighting the benefits of HD Radio Technology. As part of the campaign which launched this week, Ford has unveiled a new dedicated Web page for the midsize crossover, along with an 11-week radio advertising blitz. The 2011 Edge is set to hit dealerships in the fall and will offer the world's first automotive implementation of iTunes Tagging in a factory-installed HD Radio receiver.

The radio ads - featuring five 30-second spots - will run from July 13th through September 26th across 600-plus stations in the top 100 U.S. broadcast markets. The ads will tout HD Radio Technology innovations ranging from iTunes Tagging to dramatically expanded radio content via HD2/HD3 channels to noticeably better audio quality. The campaign will air nationally on HD Digital Radio Alliance member stations and from other committed broadcasters. The HD Digital Radio Alliance is a joint initiative of leading radio broadcasters whose mission is to accelerate the rollout of HD Radio Technology. Member broadcasters include Beasley Broadcast Group, Bonneville International, Buckley Radio, CBS Radio, Citadel Broadcasting, Clear Channel Radio, Emmis Communications, Entercom, Greater Media and WBEB Philadelphia. These broadcasters have continued their commitment of inventory and marketing efforts to support the consumer launch of HD Radio Technology and today Ford is the beneficiary of the industry's dedication to the technology.

Ford has created a dedicated Web page for the 2011 Edge, providing detailed information on the vehicle's technology, which includes a section devoted to HD Radio Technology and a compelling video: http://tinyurl.com/2u4gwrj

"Ford's Edge marketing campaign will demonstrate the great point-of-sale value HD Radio Technology provides our brand partners, and builds on growing awareness and adoption by consumers," said Jeff Jury, Chief Operating Officer, iBiquity Digital Corp. "New rollout benchmarks are being set by the automotive industry, enabling many new car buyers to experience new HD Radio Technology services and capabilities for themselves."

The 2011 Ford Edge features a wide suite of new convenience features and technologies, led by the award-winning MyFord Touch(TM) driver connect technology. Powered by SYNC®, MyFord Touch is available with a Sony® Audio System, which incorporates HD Radio Technology with iTunes Tagging capability.

HD Radio Technology transforms the radio experience. HD Radio receivers provide static-free, crystal-clear reception on both AM and FM: CD-quality sound on FM; FM-stereo quality sound on AM. Content is enhanced via HD2/HD3 channels, extra FM content only available with an HD Radio enabled radio receiver. HD2/HD3 channels are broadcast adjacent to a broadcaster's traditional main channel, which is referred to as the HD1. For drivers and their passengers, the extra channels mean an infusion of FREE music, news and other formats, including new content from emerging artists, local bands, sports, foreign-language programming and much more. Currently, there are over 2,000 radio stations in the U.S. broadcasting with HD Radio Technology, with more than 1,150 airing HD2/HD3/HD4 channels. To view the full list of HD Radio stations, please visit: http://www.hdradio.com/

iTunes Tagging provides drivers with a simple way to capture the identification of a song or other programming they hear on an HD Radio receiver for later sampling and purchase from the iTunes Store. Listeners simply push a button on an equipped HD Radio receiver and the song information is stored for transfer to an iPhone or iPod. When synced to the iTunes Store, the listener is presented with a listing of tagged songs. For more information on iTunes Tagging, go to: http://www.at.ford.com/SiteCollectionImages/2009_NA/pdfs/itunes_tagging.pdf.

About iBiquity Digital Corporation

iBiquity Digital Corporation is the developer of HD Radio(TM) Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new and unique FM content via HD2/HD3 channels, crystal-clear sound and data services on both the AM and FM bands - all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Basking Ridge, NJ. For more information, please visit http://www.hdradio.com/ and http://www.ibiquity.com/.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 176,000 employees and about 80 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010, and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

For additional information, please contact:

For iBiquity:
Scott Cianciulli / Nancy Zakhary
Brainerd Communicators
212-986-6667
cianciulli@braincomm.com / nancy@braincomm.com

Note to editors: HD Radio(TM) and the "HD Radio" logo are proprietary trademarks of iBiquity Digital Corp. The "HD" in HD Radio(TM) is part of iBiquity Digital's brand name for its advanced digital AM/FM system. It does not mean hybrid digital or high-definition digital; both of these are incorrect.

Source: iBiquity Digital

CONTACT: For iBiquity: Scott Cianciulli, cianciulli@braincomm.com, Nancy
Zakhary, nancy@braincomm.com, both of Brainerd Communicators, +1-212-986-6667

Web Site: http://www.ibiquity.com/

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