Charm Appoints May Zhang as Vice President of Integrated Communications

Charm Appoints May Zhang as Vice President of Integrated Communications

Appointment Reinforces Charm's Integrated Advertising Capability

BEIJING, July 12 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (NASDAQ:CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced that it has appointed May Zhang as vice president of Integrated Communication Solutions starting from July 1, 2010.

As a vice president of the Company, Ms. Zhang will join Charm's Service Solution Committee which has been formed to uphold and promote the highest standards of professional service and industry best practice across all of Charm's business segments. By bringing together key executives from different disciplines within the firm, Charm will create important synergies and allow the cross cultivation of ideas throughout the Company. Ms. Zhang's rich industry knowledge will help further develop Charm's integrated advertising service capabilities while strengthening internal coordination with Charm's other business segments.

"In recent years, we have observed a trend for large advertising clients to move towards integrated communications which allow them to push their message across a variety of media in a consistent and effective way." commented He Dang, founder, chairman and CEO of Charm. "At Charm we are committed to staying at the cutting edge of industry best practice. We see integrated advertising as a priority, so I am very pleased to welcome an expert in this field, Ms. Zhang, to our Company. I am certain that Charm will benefit from her experience and dedication."

Before joining Charm, Ms. Zhang worked at McCann-Erickson in China as the general manager of McCann Healthcare. Prior to McCann-Erickson, she worked as business director at Grey Worldwide, and prior to Grey, Ms. Zhang worked for ten years at Ogilvy. Ms. Zhang has accumulated varied and deep experience across several industries. Over her career, Ms. Zhang also has won numerous creative and industry awards for the brands she has serviced, which consist of both notable international and domestic brands, including, Nestle, GlaxoSmithKline, MetLife, Johnson & Johnson, Bayer, LG Television, Kia Motors, Uni-President, Yoshinoya, Wella, China Merchants Bank and Chang'an Automobile, among many others.

Ms. Zhang received a Bachelor's degree in Architecture from Beijing Institute of Architecture and Engineering.

About Charm

Charm Communications Inc. (NASDAQ:CHRM) is a leading advertising agency in China. Charm operates its business under three brands: Charm Advertising, Charm Interactive, and Shangxing Media. Under the Charm Advertising and Charm Interactive brands, Charm offers integrated advertising agency services from planning and managing advertising campaigns to creating and placing advertisements. Under the Shangxing Media brand, Charm has established a portfolio of television advertising media resources through its exclusive arrangements with four programs on CCTV, and two satellite television channels, Shanghai Dragon TV and Tianjin Satellite TV, which includes not only advertising time but also opportunities for placing branded content. Charm's clients include well-recognized brand names in China across many industries, as well as emerging domestic leading brands. In January 2010, Charm formed a joint venture with international 4A advertising group Aegis Media, its strategic investor, to operate its brand "Vizeum" in China. For more information please go to http://ir.charmgroup.cn/ .

For investor and media inquiries, please contact:

New York

Amanda Sham
Brunswick Group
Tel: +1-212-333-3810
Email: charm@brunswickgroup.com

Beijing

Henry Fraser
Brunswick Group
Tel: +86-10-6566-2256
Email: charm@brunswickgroup.com

Source: Charm Communications Inc.

CONTACT: New York, Amanda Sham, Brunswick Group, +1-212-333-3810, or
charm@brunswickgroup.com; Or Beijing, Henry Fraser, Brunswick Group,
+86-10-6566-2256, or charm@brunswickgroup.com

Web site: http://ir.charmgroup.cn/

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