Catch of the Day: Outdoor Channel Reels in Two New Fishing Shows Featuring Tom Brokaw, Michael Keaton & More

Catch of the Day: Outdoor Channel Reels in Two New Fishing Shows Featuring Tom Brokaw, Michael Keaton & More

Buccaneers and Bones & Fishing University to Hit the Airwaves in 2011

TEMECULA, Calif., July 14 /PRNewswire-FirstCall/ -- Outdoor Channel (NASDAQ:OUTD), America's leader in Outdoor TV, today announced two new fishing shows. "Buccaneers and Bones" and "Fishing University" will come to Outdoor Channel in 2011. The two established shows, which include celebrated entertainers and lauded hosts, will provide every angler -- aficionado and newcomer alike -- a chance to dive into the exciting world of fishing.

Outdoor Channel's new slate of fishing shows will complement its already robust roster of top industry talent and stars. "Buccaneers and Bones" will feature world-renowned television anchor Tom Brokaw, Emmy and Golden Globe-nominated actor Michael Keaton and Friday Night Lights' Zach Gilford as they explore the wonders of bone fishing and tarpon fishing around the world. "Fishing University," with host Charlie Ingram, will complement the other action-packed fishing programs by providing highly-informative episodes on the skills needed to fish like a pro.

"We continue to provide our viewers with unique, compelling shows, all of which will be broadcast in 100% native HD, bringing the visual power and thrill of fishing to audiences across the U.S.," said Jeff Wayne, Executive Vice President of Programming, Outdoor Channel. "We regularly include iconic personalities in our programs and the number of outdoor-loving celebrities on the network has definitely increased. For our viewers, this is a unique opportunity to see another side of these celebrities. For Outdoor Channel, this is an opportunity to chart new ground in the fishing category."

New Shows:

Buccaneers and Bones

Formerly on ESPN2, "Buccaneers and Bones" is presented in partnership with the Bonefish & Tarpon Trust (BTT) and features a collection of luminary anglers including Tom Brokaw, Michael Keaton, Zach Gilford, Patagonia outdoor clothing company founder Yvon Chouinard, saltwater angling pioneer Lefty Kreh, and acclaimed photographer R. Valentine Atkinson. The series will be narrated by Brokaw and will explore the wonders of bone fishing and tarpon fishing through the eyes of this all-star cast who have each devoted a significant part of their lives to conservation causes. The cast sets off from San Pedro Island in Belize and head into the famed turquoise flats of Ambergris Caye, Caye Caulker and Whipray Caye in pursuit of three legendary species: bonefish, tarpon and permit. Along the way, viewers will be activated to do their part to preserve these species so that future generations can experience all that these great game fish have to offer.

Fishing University

Formerly on Versus, "Fishing University" is an educational fishing show with the goal of helping viewers learn success-oriented fishing skills and refinements. Each thirty-minute program will be viewed as an intensive course in one important aspect of fishing. Likewise, by watching all of the programs, viewers will have learned and acquired all of the skills that are needed to approach fishing with a new level of confidence and skill. "Fishing University" is an enlightening series that reveals the expertise behind the sport of fishing.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Source: Outdoor Channel

CONTACT: For Company: Tom Hornish, Chief Operating Officer,
+1-951-699-6991, ext. 104, thornish@outdoorchannel.com; or For Media: Nancy
Zakhary, Brainerd Communicators, Inc., +1-212-986-6667, nancy@braincomm.com

Web Site: http://www.outdoorchannel.com/

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