AMC and Design Within Reach Join Together for Marketing Promotion

AMC and Design Within Reach Join Together for Marketing Promotion

'Get the Look of Mad Men' Sweepstakes Offers 'Mad Men' and Design Within Reach Fans a Chance to Win a Room Inspired By AMC's Award-Winning Drama

SAN FRANCISCO, July 16 /PRNewswire/ -- In celebration of the much-anticipated fourth season of AMC's "Mad Men," the network and Design Within Reach announce a collaborative promotion to give one winner a chance to "Mad Men" his or her living room. The "Get the Look of Mad Men" Sweepstakes campaign launches the week leading up to the season premiere on Sunday, July 25 at 10pm EDT/CDT.

(Photo: http://photos.prnewswire.com/prnh/20100716/SF36549)
(Photo: http://www.newscom.com/cgi-bin/prnh/20100716/SF36549)

The Grand Prize is two pieces from DWR's Raleigh collection, the Skagen Coffee Table and Nesting Tables, and the Strata Rug, and the AJ Floor Lamp designed by Arne Jacobsen. (The winner may choose from in-stock fabrics and colors.) Four first place winners receive "Mad Men" Seasons 1, 2 and 3 on DVD. Visit dwr.com/madmen to enter the sweepstakes and to view the complete Official Rules.

"Viewers of 'Mad Men' are already fans of the elegant, iconic furniture on the show, so a promotion with AMC was a natural for us," says DWR President and CEO John Edelman. "We are passionate about modern design, whether it's a contemporary take on mid-century lines, such as our Raleigh and Skagen collections, or original designs licensed by the manufacturer, like the AJ Floor Lamp by Arne Jacobsen, legendary creator of the Egg(TM) Chair."

Now through August 4, the "Get the Look of Mad Men" Sweepstakes is promoted in every Design Within Reach retail location, in more than 50 stores throughout the U.S. and Canada, as well as on dwr.com and via email to loyal customers.

About Design Within Reach, Inc.

Design Within Reach, Inc., founded in 1998 and headquartered in San Francisco, California, is the source for the best in modern design. The company markets and sells its furniture and accessories to both residential and contract customers through its retail Studios in the United States and Canada, http://www.dwr.com/ and its San Francisco-based phone sales team at 1.800.944.2233.

Photo: http://www.newscom.com/cgi-bin/prnh/20100716/SF36549
PRN Photo Desk, photodesk@prnewswire.com
http://photos.prnewswire.com/prnh/20100716/SF36549
Source: Design Within Reach, Inc.

CONTACT: Erin Brown of Design Within Reach, +1-415-722-5471, pr@dwr.com

Web Site: http://www.dwr.com/

-------
Profile: intent