ALISON SWEENEY JOINS CAMPAIGN TO BRUSH AWAY HUNGER

ALISON SWEENEY JOINS CAMPAIGN TO BRUSH AWAY HUNGER

SWEENEY IS PART OF CREST?S SUMMER OF SENSITIVITY CAMPAIGN WHICH WILL DONATE AT LEAST $100,000 TO FEEDING AMERICA

ADDITIONAL RESOURCES: Audio, hard copy requests, contact information and more available at: http://multivu.prnewswire.com/broadcast/44587/press.html

NEW YORK, July 16 /PRNewswire/ -- THIS IS A MULTIVU SPECIAL REPORT BROUGHT TO YOU BY CREST PRO-HEALTH SENSITIVE SHIELD.

HUNGER IS GROWING AT AN ALARMING RATE. IN FACT, CHARITY ORGANIZATION FEEDING AMERICA REPORTS THAT IN 2008, ALMOST TWICE THE NUMBER OF HOUSEHOLDS GOING HUNGRY HAD KIDS.

TO HELP FEED AMERICANS? CREST PRO-HEALTH WILL DONATE 10 CENTS FOR EVERY TUBE OF CREST PRO-HEALTH SENSITIVE SHIELD TOOTHPASTE SOLD IN THE U.S. FROM NOW UNTIL SEPTEMBER 1ST TO FEEDING AMERICA WITH A GUARANTEED MINIMUM DONATION OF $100,000.

ACTRESS AND HOST OF TV'S THE BIGGEST LOSER, ALISON SWEENEY, HAS JOINED FORCES WITH CREST TO HELP RAISE AWARENESS.

"We believe no one should have to make compromises when it comes to having access to nutritious food, so I am thrilled to be working on the Summer of Sensitivity campaign to help feed people in local communities across the country. By doing something you would normally do ?buy toothpaste ? it's easy for Americans to help alleviate this national problem."

CREST PRO-HEALTH IS THE FIRST AND ONLY LEADING TOOTHPASTE FAMILY TO PROTECT AGAINST SENSITIVITY AND PROVIDE ALL IN ONE PROTECTION FOR A HEALTHY MOUTH ? IN ONE TUBE.

I'M DANIELLE ADDAIR

Audio: http://multivu.prnewswire.com/broadcast/44587/press.html
Source: Procter & Gamble

AUDIO PROVIDED BY: Procter & Gamble

CONTACT:

FOR STORY INFORMATION, PLEASE CALL: MultiVu Media Relations,1-800-653-5313, EXT. 3 OR EMAIL RADIO@MULTIVU.COM

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