PacSun Is Celebrating Summer With the PacSun Summer Solstice Beach Ballyhoo in Santa Monica, CA June 19-20, 2010

PacSun Is Celebrating Summer With the PacSun Summer Solstice Beach Ballyhoo in Santa Monica, CA June 19-20, 2010

A beach-side celebration of action sports, brands and bands.

LOS ANGELES, June 3 /PRNewswire/ -- PacSun is celebrating the outset of summer with the PacSun Summer Solstice Beach Ballyhoo, taking place Saturday, June 19th through Sunday, June 20th in Santa Monica on the beach.

The two day beach party will feature unique brand activities, action sports exhibitions and some of the most buzzed about bands on the planet. Tickets are free while supplies last and will be available June 4th exclusively at Southern California PacSun stores. Visit pacsun.com/ballyhoo for a list of stores giving away tickets.

PacSun's brand partners have taken the event to the next level, creating customized booths that will be open throughout the day. An overview of the activities include:

FOX - Stop by the special BMX Demo and customize a Fox trucker hat.

O'Neill - Lounge by the pool and chill out with some free shaved ice and hourly raffles of O'Neill gear.

WeSC - Step into a Swedish Mid Summer theme, with a maypole, wreath making and traditional Swedish food.

Nike - Play the day away at the Basketball Machine where a few lucky guests will win Nike product and giveaways.

Volcom - See a circus like never before with carnival games and giveaways.
Hurley - Try your luck to win customized board shorts.

RVCA - Good eats at the Kogi Truck (on Saturday only) with an onsite art installation.

Quiksilver - Come see a legend skate at the Quiksilver Presents the Tony Hawk Skate Jam.

Vans - Personalize your gear with custom painted shoes from the artist Peanut and enter to win one of the two daily raffles for hats, shirts and shoe certificates

Roxy - Get a Summer makeover from the best local hair stylists while creating your own headbands, feather clips, and leather wrap bracelets and find shade in the Roxy teepees.

On Saturday, June 19th from 4:00 pm - 4:45pm, fans can experience the Quiksilver Presents the Tony Hawk Skate Jam, a special demo from legendary skateboarder Tony Hawk. Also BMX fans can witness Fox athletes including Chase Hawk, Scott Crabmer and Trey Jones in a beachside street session on Saturday 12:00pm- 12:45pm, 1:30pm-2:15pm and 3:00pm-3:45pm.

Music lovers can head over to the stage area to check out sets from some of the most exciting bands emerging on the music scene. On Saturday, June 19th fans can catch great live music from AWOLNATION, Bad Rabbits, As Tall As Lions, Yelawolf, Ra Ra Riot, Circa Survive and many more special guests. On Sunday, June 20th artists Hey Champ, Eye Alaska, Steel Train, Neon Trees, Matt and Kim and B.o.B will take the stage.

PacSun Summer Solstice Beach Ballyhoo Location:
Lot 1 North
1550 Pacific Coast Highway
Santa Monica, CA (next to pier)

For up-to-date news, a full lineup and set times, and live webcast information, be sure to check in at http://www.pacsun.com/ballhoo.

PacSun would like to recognize the generous support of their additional sponsors: Sony who is sponsoring the press room and Red Bull who is sponsoring the VIP area.

About PacSun

PacSun is a leading lifestyle specialty retailer rooted in action sports and the youth culture of California. The store caters to young men and women between the ages of 16-21 and sells casual apparel with a limited selection of accessories and footwear. As of January 30, 2010, the Company operated 894 stores in 50 states and Puerto Rico. PacSun's website address is www.pacsun.com.

Source: PacSun

CONTACT: Hilary Craven, +1-424-223-6560, Hilary.craven@72andsunny.com,
for PacSun

Web Site: http://www.pacsun.com/

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