Jungle Book Global Licensing Update - Further Momentum With Signing Of New Deals

Jungle Book Global Licensing Update - Further Momentum With Signing Of New Deals

HYDERABAD, India, June 1, 2010/PRNewswire-FirstCall/ -- DQE, the animation, gaming, live action entertainment
production and distribution company, is pleased to announce that licensing
for The Jungle Book has gained further momentum with signing of new deals.
DQE has signed a three year agreement with The Copyright Promotions Licensing
Group Limited ("CPLG") Europe's leading licensing agency, for licensing and
merchandising of 'The Jungle Book', DQE'S high-end 3D animation TV series.

CPLG will be responsible for product merchandising,
publishing, promotions and direct to retail strategy for multiple territories
that include Italy, including Canton Ticino, San Marino, Vatican Cit, United
Kingdom and Eire, Spain, Portugal and Japan. Under the terms of the deal CPLG
will act as DQE's licensing & merchandising agent for these territories.

CPLG is one of the market leaders in licensing and their collaboration
with DQE will provide additional opportunity to maximize licensing and
distribution revenue from the Jungle Book production.

In addition, DQE have signed a second deal for 'fabric products' with
Belgium based N V Belltex.

Under the terms of the agreement Belltex has been authorized to
manufacture an array of products including tents, quilt cover sets,
pillowcases, fitted sheets, curtains, decoration cushions, beach towels,
ponchos, bathrobes, hand & bath towels, gloves, carpets, handkerchiefs, polar
plaids, sleeping bags etc among a range of other products with Jungle Book
characters and elements.

This agreement was signed through DQE co production partners TF1
Enterprises, who act as their licensing & merchandising agents for France.

DQE has on date concluded multiple agreements for its
licensing and merchandising of The Jungle Book license, while the TV series
is still in production. The licensees have estimated a combined total of
circa US$15m (INR 68.97 Crores) of total revenue and minimum guarantees
across these deals in the first retail cycle of 5 years from the time of
first broadcast of the TV series.

Tapaas Chakravarti Chairman & CEO of DQE Group commented:

"We are delighted to continue to expand licensing and
distribution opportunities for 'The Jungle Book'. We have always believed
that the 3D Jungle Book would become a hugely popular television programme
but for home entertainment, licensing, merchandising and publishing its
success will most likely exceed our expectations. We have successfully
negotiated nine marquee licensing deals worldwide with a combined revenue
estimate of circa $15 million provided by the licensees.

Several other publishing and merchandising negotiations are
currently ongoing and though 'The Jungle Book' is a classical property the
feature like quality of this 3D TV series written by leading writers in
United Kingdom and France is working perfectly for contemporary licensing
strategies.

We believe that our collaboration with CPLG as well as Belltex
will be mutually beneficial."

Katarina Dietrich, Chief Executive, CPLG commented:

"Copyright Promotions Licensing Group Ltd. is excited to work
with DQ Entertainment on Jungle Book in Italy, Spain, Portugal, UK and Japan
to put together a successful licensing and merchandising program. The
brilliant animation, fantastic character designs will be found on many
different consumer products. We are looking forward to a very successful
partnership."

Yves Vander Schelden of Beltex said:

"We are very happy to be part of the 'Jungle Book' adventure, as new
licensee for France, Benelux and GAS. We believe we will make a good business
with this well anchored brand, which is reviving with the new 3D animation."

Further Information:

About The Jungle Book:

The series tell stories of the man-cub 'Mowgli' raised in the Indian
jungles by a pack of wolves. Drama, excitement and adventure mixed with a
high element of comedy tell tales of how Mowgli lives and survives in the
jungle, where his only companions are animals. His adventures reflect his
daredevil, fearless, high-spirited and fun-loving escapades. He is helped by
Baloo the wise bear, his best friend Bagheera the black panther and
(sometimes!) mighty Kaa, the rock python. Mowgli learns to overcome adversity
and make progress in his life by using his quick wit and natural curiosity,
with his constantly optimistic outlook on life. This is very challenging for
the little man-cub with a evil enemy like Shere Khan, the royal Bengal tiger.

Mowgli's adventures open out in the lush tropical forest of Seeonee
amidst splendid Indian royal forts, temples, waterfalls and the Waingunga
river. Throughout the series other characters from the Kipling stories add
flavor to the drama, comedy and action, bringing out excellent animation and
quality storytelling.

Trailer available for viewing: http://www.youtube.com/watch?v=B5pDCplIPp4

About CLPG:

CPLG founded in 1974 is Europe's leading licensing agency, with offices
in seven major European cities. CPLG has a comprehensive portfolio of
entertainment, design and sports rights averaging 2,000 licenses annually
across all territories. CPLG was was acquired by the Cookie Jar Group, a
Canada based global entertainment and education company In 2008.

CPLG represents some of the most exciting and iconic brands in
entertainment like Bleach, Bob The Builder, Captain America, Dino Squad,
Dragon Hunter, Garfield, How to Train Your Dragon, Hulk, Ice Age 3, Inspector
Gadget, Iron Man, Kung Fu Panda, Madagascar 2, Monsters VS Aliens, Marvel
Heroes & Marvel Comics, Peanuts, Shrek Forever After, SPIDERMAN, SpongeBob
Squarepants, The Simpsons and X-MEN & Marvel Extreme among various other
popular brands.

About Belltex:

N V Belltex is a well known licensee based out of Belgium. They represent
various brands like BEN10, Dinosaur King, Family Guy, Gormiti, Spider-Man
(Spider-Sense Spider-Man), Pokemon, Pet Alien, Little Princess, Strawberry
Shortcake, Smurfs, The Simpsons, Winx Club, World Wrestling Entertainment
(WWE) among various others.

About DQE:

DQE is one of the leading producers of animation, visual
effects, game art and live action entertainment content for the global media
and entertainment industry. DQE's 100% home grown production in Hi-end 3D,
'The Jungle Book' is in production as a 52 episode animated series and a 60
minute TV feature in co-production with international majors including TF1
and Moonscoop , France, ZDF Group, Germany and is to be released world-wide
in 2010.

Toomai-The Elephant Boy which is a live action TV series is in
development in co-operation with international broadcasters, while several
Indian IPs like Mysteries & Feluda, Omkar, Balkand I, II and III with
International Broadcasters have had a successful run.

DQE has also announced the development of a series of animated
short films for television in collaboration with French production companies
Method Animation and MK2. DQE, Method Animation and MK2 announced the
production and worldwide distribution and exploitation of an animated version
of 104 six-minute episodes inspired by the legendary film icon Charlie
Chaplin's Hollywood films. DQE is also producing a 3D animated stereoscopic
feature film "The Prodigies" for Onyx Films and Fidelite Films, France.

DQE has received recognition and awards at several national
and international forums fostering creativity and excellence. Some of the
recent recognitions have been at the Ernst & Young, Entrepreneur of the Year
- 2009 India Awards, The UK Broadcast Awards 2010, Sichuan TV Festival
International "Gold Panda" Awards, The Emmy Award, administered by the
National Academy of Television Arts & Sciences for Tutenstein TV series
co-produced by DQE and several others.

DQE's production facilities are based in Hyderabad, Mumbai and
Kolkata and it has international sales representatives in Los Angeles, Paris
and Tokyo. With a workforce of approx 3500 permanent employees DQE has a
global client - partner base of over 90 producers, distributors, broadcasters
and licensors including Walt Disney Group, Universal Pictures, Nickelodeon
Animation Studios Inc., Electronic Arts, Marvel Comics, American Greetings, ,
BBC Group, M6/ France TV Group / TF-1 - leading broadcasting and Distribution
groups from France, ZDF TV and ZDF Enterprises - leading Distributors/
broadcaster and global distributor from Germany, ABC Australia, Al Jazeera -
Arabic nations, Disney Channels - Asia, Cartoon Network Group and many more
world-wide.

Media Contact:
DQ Entertainment International
Sumedha Saraogi
sumedha@dqentertainment.com
Tel: +91-40-2355-3726/27

Source: DQ Entertainment International

Media Contact: DQ Entertainment International, Tel: +91-40-2355-3726-27, Sumedha Saraogi, sumedha@dqentertainment.com

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