Charm Promotes Linna Li to CCTV Buying Platform Vice President

Charm Promotes Linna Li to CCTV Buying Platform Vice President

Company Remains Focused on Obtaining Top Tier Media for Blue-chip Advertisers

- Appoints Media Buying Expert to its Service Solution Committee

BEIJING, June 18 /PRNewswire-Asia-FirstCall/ -- Charm Communications Inc. (NASDAQ:CHRM) ("Charm" or the "Company"), a leading advertising agency in China, today announced that it has promoted Ms. Linna Li to vice president in charge of Charm's CCTV buying platform with immediate effect.

As a vice president of the company Ms. Li will join Charm's Service Solution Committee, which has been formed to uphold and promote the highest standards of professional service and industry best practice across all of Charm's business segments. By bringing together key executives from different disciplines within the firm, Charm will create important synergies and allow the cross cultivation of ideas throughout the company. Ms. Li's in-depth knowledge of top tier media buying will be an important asset for all of Charm's business segments and clients.

"CCTV is the most important and authoritative media platform in China, on which any blue-chip advertiser that has ambitions to become a national brand chooses to advertise, and this appointment recognizes the central part that Ms. Li has played in building up our industry leading CCTV buying platform," commented He Dang, founder, chairman and CEO of Charm. "Ms. Li will be leveraging her considerable experience to expand her team and ensure that our servicing of clients' CCTV requirements is maintained at the highest levels as we enhance our agency business' nationwide coverage."

Ms. Li has built her career with Charm gaining a wealth of experience in the advertising industry over 13 years with the company, and has extensive specialist knowledge of media buying. Her knowledge and dedication have made a significant contribution to building Charm's agency business and helped make Charm the largest buyer of CCTV media resources for each of the last 6 years.

Ms. Li holds a master's degree in economics from China's Social Science Institute.

About Charm

Charm Communications Inc. (NASDAQ:CHRM) is a leading domestic television advertising agency in China. Charm operates its business under three brands: Charm Advertising, Charm Interactive, and Shangxing Media. Under the Charm Advertising and Charm Interactive brands, Charm offers integrated advertising agency services from planning and managing advertising campaigns to creating and placing advertisements. Under the Shangxing Media brand, Charm has established a portfolio of television advertising media resources through its exclusive arrangements with four programs on CCTV, and two satellite television channels, Shanghai Dragon TV and Tianjin Satellite TV, which includes not only advertising time but also opportunities for placing branded content. Charm's clients include well-recognized brand names in China across many industries, as well as emerging domestic leading brands. In January 2010, Charm formed a joint venture with international 4A advertising group Aegis Media, its strategic investor, to operate its brand "Vizeum" in China. For more information please go to http://ir.charmgroup.cn/ .

For investor and media inquiries, please contact:

New York

Amanda Sham
Brunswick Group
Phone: +1-212-333-3810
Email: charm@brunswickgroup.com

Beijing

Henry Fraser
Brunswick Group
Phone: +86-10-6566-2256
Email: charm@brunswickgroup.com

Source: Charm Communications Inc.

CONTACT: New York: Amanda Sham, Brunswick Group at +1-212-333-3810 or
charm@brunswickgroup.com; Beijing: Henry Fraser, Brunswick Group at
+86-10-6566-2256 or charm@brunswickgroup.com

Web site: http://ir.charmgroup.cn/

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