CESAR(R) Canine Cuisine Shares the Love - In Honor of the MTV Movie Awards!

CESAR(R) Canine Cuisine Shares the Love - In Honor of the MTV Movie Awards!

~ Over 24,000 CESAR(R) Canine Cuisine Entrees Will Help Feed Dogs at Rescue Organizations Across the Country ~

FRANKLIN, Tenn., June 4 /PRNewswire/ -- To celebrate the 2010 MTV Movie Awards, CESAR® Canine Cuisine shared the love, with a little help from our celebrity friends. While participating in Kari Feinstein's pre-event Style Lounge, CESAR® Canine Cuisine encouraged nominees, presenters and celebrity guests to enter their fun and interactive lounge, for a chance to spread the love to small dogs across the country.

The event, which took place at The Montage Beverly Hills on June 3rd and 4th, found celebrities and nominees being treated to an array of complimentary fashion, travel and beauty gifts along with luxurious spa treatments, as they prepared for the big show. Celebrities including Ashley Greene (Twilight), Jennifer Love Hewitt (TV's "Ghost Whisperer"), Entourage's Kevin Dillon, Constance Zimmer, Emmanuelle Chriqui and Kevin Conolly, AnnaLynne McCord and Shenae Grimes (TV's "90210"), Adrien Brody (The Experiment), Joe Jonas, Tori Spelling and Dean McDermott (TV's "Tori & Dean: Inn Love"), Busy Philipps (TV's "Cougar Town"), Cheryl Burke (TV's "Dancing With The Stars"), Abigail Spencer (TV's "Mad Men"), Amber Stevens (TV's "Greek"), Lea Thompson (Back To The Future), Sam Page (TV's "Desperate Housewives"), Evan Handler (Sex In The City), Cat Deeley (TV's "So You Think You Can Dance"), Nicky Hilton, Lauren Conrad (TV's "The Hills"), Shannon Elizabeth (American Pie), Giuliana Rancic (E! News), Jenna Dewan (TV's "Slightly Single in LA"), Rachel Bilson (Jumper), Thomas Jane (TV's "Hung"), James Van Der Beek (TV's "Mercy"), Maria Menounos and many more were exposed to a wide array of innovative new products, travel services and luxury brands.

While overall proceeds from the event benefitted The Creative Coalition, CESAR® Canine Cuisine also provided assistance to help feed dogs in rescue organizations across the country. For every celebrity guest that visited the CESAR® Canine Cuisine Lounge, a donation of 200 gourmet canine cuisine entrees were donated to dogs in need from each celebrity's local hometown. Not only could celebrities stock up on CESAR® Canine Cuisine Entrees for their own little loved ones, they were also able to help share the love with over 24,000 entrees for canine companions across the country.

"We are thrilled that so many celebrities were willing to visit the CESAR® Canine Cuisine Lounge in exchange for our charitable donation to dog rescue organizations across the Country," said Anne Herrington, Vice President of Marketing for CESAR® Brand. "This event provided the perfect opportunity to continue our mission of sharing the love with our little canine companions," added Herrington.

Celebrities including Jennifer Love Hewitt, Shannon Elizabeth, Samantha Harris, Tori Spelling and Dean McDermott made a point to walk directly into the CESAR® Canine Cuisine Lounge to facilitate donations to dog rescue organizations in their hometowns, while Adrien Brody, Thomas Jane, Kevin Conolly and Neil McDonough (TV's "Desperate Housewives") specified which local shelter they wanted their donations sent to. Avatar's Matt Gerald shared a picture of his little loved one, so that a special package of CESAR gourmet canine cuisine could be made with his dog's image on the label, while "Entourage" stars Kevin Dillon, Emmanuelle Chriqui, and Dania Ramirez (TV's "Heroes") made a point to step into the CESAR Lounge during a brief break from filming the show across the street in order to bump up the charity component with a donation of 600 entrees from all three combined. Janice Dickinson asked if she could walk into the CESAR Lounge "a thousand times" in order to spread the donations even further to dog rescue organizations all over the country.

To check out photos of celebrities who "shared the love" by visiting the CESAR® Canine Cuisine Lounge, please visit www.facebook.com/cesar. The site also features an opportunity to view video footage of celebrities sharing stories about the special relationships they have with their little pet companions.

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About CESAR® Canine Cuisine

CESAR® Canine Cuisine is an exceptional line of high-quality gourmet food for small dogs. Individually prepared entrees are available in two textures, original pate and gourmet filets in sauce. From filet mignon flavor to CESAR SUNRISE(TM) breakfast entrees, to CESAR BISTRO(TM) restaurant inspired recipes, CESAR® Canine Cuisine features a variety of irresistible flavors and caters to the sophisticated tastes of small dogs. New to the product line are CESAR® Treats award-winning Pet Food Product of the Year for 2010, CESAR® Treats, available in soft and chewy textures and a variety of flavors.

About Mars Petcare U.S.

Mars Petcare U.S. is the U.S. petcare operations of Mars, Incorporated, one of the world's leading food manufacturers. Headquartered in Franklin, TN, Mars Petcare U.S. employs more than 3,000 associates in the United States, with 20 facilities nationwide and owns some of the world's favorite pet care brands, including PEDIGREE® Brand Food for Dogs, CESAR® Canine Cuisine, WHISKAS® Brand Food for Cats, and THE GOODLIFE RECIPE® Brand. In addition, Mars, Incorporated owns the portfolio of brands produced by ROYAL CANIN USA Inc., The Nutro Company and GREENIES®.

®/(TM) Trademarks © Mars, Incorporated 2010

Other company and product names may be trademarks of their respective owners.

Source: CESAR Canine Cuisine

CONTACT: Melissa Martellotti of Mars Petcare U.S., + 1-615-521-5022,
melissa.martellotti@effem.com; or Neil Alonzo of Vocal PR, + 1-310-592-8588,
neil.alonzo@vocalpr.com, for CESAR Canine Cuisine

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