Akshay Kumar Signs on as the Canadian Tourism Commission's Ambassador for India: Satellite Feed

Akshay Kumar Signs on as the Canadian Tourism Commission's Ambassador for India: Satellite Feed

VANCOUVER, June 29, 2010/PRNewswire/ -- Bollywood megastar Akshay Kumar will leverage his celebrity status in
India to promote Canada as a premier four-season destination in his new role
as the Canadian Tourism Commission's (CTC) Ambassador for India. "King"
Kumar, as he is lovingly called by his fans, carried the Olympic torch for
Canada in Toronto during the 2010 Olympic Torch Relay.

"We're thrilled that Akshay Kumar has agreed to be the CTC's Ambassador
for India," says Michele McKenzie, president and CEO of the CTC. "Having a
superstar like Akshay on board to boost Canada's profile within his country
will help turn the spotlight on the extra-ordinary experiences that visitors
can enjoy here."

Kumar, who has enjoyed a strong relationship with Canada since his first
visit in 1995, will act as the CTC's Ambassador for India until summer 2012.
The partnership will involve familiarization trips ("fams") across Canada,
which will be captured for local and Indian media in video and blog posts.

Says Kumar, "I am very honoured and privileged to have been asked to
represent the CTC as their Ambassador for India. Canada is my second home and
I am truly proud to encourage and promote Canadian tourism in India. I have
an extremely strong connection to this great land and its warm people."

The CTC entered the Indian market in 2009 as part of its emerging markets
strategy to inspire high-yield travelers to visit Canada. India is
characterized by an aspirational lifestyle, fuelled by a growing middle class
and sustained economic growth. In 2009, Indian leisure travellers injected
CAD$82 million into the Canadian economy.

Satellite feed: A satellite feed of the press conference announcing the
partnership (with Mr. Kumar in attendance) will be available from 11:00 -
11:15 am local time (London) on June 29, 2010.

UK
Telstar 11N K24 Slot 9A (9 Mhz)
U/L: 14189.5H D/L: 12689.5V
Symbol rate: 6.6 FEC 3/4
Standard Definition
PAL Format

About the CTC

The CTC is Canada's national tourism marketing organization. Our vision
is inspiring the world to explore Canada. With our partners in the tourism
industry and the governments of Canada, the provinces and the territories, we
advertise and market Canada in 12 countries around the world, conduct
industry research and studies, and promote product and industry development.
For regular updates on CTC initiatives, subscribe to CTC News, available
through RSS feeds and by e-mail.

For further information: Kelly Laver, Corporate Communications
Coordinator, Canadian Tourism Commission, Tel/ +1-604-638-8439,
laver.kelly@ctc-cct.ca

Source: Canadian Tourism Commission

For further information: Kelly Laver, Corporate Communications Coordinator, Canadian Tourism Commission, Tel/ +1-604-638-8439, laver.kelly@ctc-cct.ca

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