WDIV-TV Local 4 News Is #1 at 5pm, 6pm and 11pm

WDIV-TV Local 4 News Is #1 at 5pm, 6pm and 11pm

Local 4 News Experiences Largest Growth Of All Local Newscasts Ellen, Wheel of Fortune and Jeopardy Continue To Dominate And Grow

DETROIT, May 28 /PRNewswire/ -- WDIV-TV Local 4 News won at 5 p.m., 6 p.m. and 11 p.m., while Local 4 News: First at 4 p.m. and Inside Edition essentially tied with Oprah in the 4-5 p.m. time period, and Local 4 News Morning continued strong growth in key demos during the May 2010 Nielsen ratings period of the Detroit television market. Local 4 News experienced a combined growth of 21 share points over May 2009 for the largest increase of any local station (compared to WXYZ 8 SHR and WJBK 5 SHR).

Local 4 News at 5 p.m. garnered a 7.2 household rating and a 17 share to handily win the 5-6 p.m. time period (compared to WXYZ 5.8 RTG, 13 SHR and WJBK 4.9 RTG, 11 SHR). Local 4 News at 5 p.m. registered a growth of 20% in household ratings over the previous year.

In the 6-6:30 p.m. time period, Local 4 News at 6 p.m. finished #1 in household ratings scoring an 8.2 household rating and an 18 share (compared to WXYZ 5.8 RTG, 13 SHR and WJBK 4.1 RTG, 9 SHR). In addition, Local 4 News at 6 p.m. won in the key demo market of adults ages 25-54 and tied in women ages 25-54. This signifies a 6% increase in share over the previous year.

Local 4 News at 11 p.m., the perennial powerhouse of late news anchored by Carmen Harlan, Devin Scillian, Chuck Gaidica and Bernie Smilovitz, dominated all local newscasts with the highest ratings of news on any station, in any time-period. In May 2010, Local 4 News at 11 p.m. garnered an 8.7 household rating and a 16 share (compared to WXYZ 6.4 RTG, 12 SHR, WJBK 10pm 7.8 RTG, 12 SHR, and WJBK 11pm M-F 4.8 RTG, 9 SHR). In addition, May ratings for Local 4 News at 11 p.m. topped the late newscast of all NBC affiliates in the top 10 markets nationwide.

In the 4-5 p.m. time period, Local 4 News: First at 4 p.m. anchored by Ruth Spencer and Inside Edition with Deborah Norville garnered a 5.1 household rating and a 13 share, nearly tying Oprah on WXYZ, which earned a 5.2 household rating and 14 share. Local 4 News: First at 4 p.m. and Inside Edition registered a growth of 58% in ratings of the key demo market of women ages 25-54 and 38% share over the previous year.

In the coveted demo of women 25-54, Local 4 News Morning anchored by Rhonda Walker, Guy Gordon, Andrew Humphrey and Heather Zara registered a 2.2 rating and a 16 share, beating WXYZ (2.0 RTG, 15 SHR) and is gaining share from WJBK (3.1 RTG, 22 SHR). Compared to the previous year, Local 4 News Morning has gained 29% in ratings, while WJBK is down 24% with women 25-54.

The WDIV programming lineup experienced strong ratings in other dayparts as well. At 10-11 a.m., The Ellen Degeneres Show was #1 (3.8 HH RTG, 13 SHR) and continues to dominate and grow in all key demographics. In the 3-4 p.m. time period, Dr. Oz (2.1 HH RTG, 7 SHR), experienced an increase of 40% in household ratings and share for the time period year to year. And in the time period of 7-8 p.m., Wheel Of Fortune (9.6 HH RTG, 19 SHR) and Jeopardy (7.5 HH RTG, 14 SHR) are the top-rated shows, and continue to experience growth, up 13% share from the previous year. The Tonight Show with Jay Leno was also #1 in the 11:35 p.m. time period with a 4.6 household rating and an 11 share.

In addition, ClickOnDetroit.com, WDIV's local and national news, weather, sports and entertainment website, is on pace to register a record of over 26 million page views in the month of May.

CONTACT: Mike Katona (313) 223-2223

Source: WDIV-TV

CONTACT: Mike Katona, +1-313-223-2223

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