Sean 'Diddy' Combs to Produce a Party of a Different Color, Chosen by M&M'S(R) Fans

Sean 'Diddy' Combs to Produce a Party of a Different Color, Chosen by M&M'S(R) Fans

HACKETTSTOWN, N.J., May 13 /PRNewswire/ -- For the past month, Americans have been visiting www.MMS.com to vote for their favorite M&M'S® character - Red, Ms. Green, Yellow, Orange or Blue. Today, M&M'S® Brand announced a unique partnership with Diddy that gives consumers an entirely new reason to vote.

To celebrate the M&M'S® character voted America's favorite, internationally-renowned music superstar and business mogul, Sean "Diddy" Combs will produce a special M&M'S® Color Party in New York City. This will be the first time consumers will be able to choose the color of one of Diddy's legendary events. The guest list? One M&M'S®-loving American and 20 friends who can win by registering for the "Party Like Diddy Sweepstakes." Diddy will also meet the winner in advance to help plan his first-ever Red or Green or Yellow or Orange or Blue Party.

"This year, I'm touring North America and Europe to promote my new album, Last Train to Paris, so unfortunately I can't throw my annual White Party," said Sean "Diddy" Combs. "But I wanted to make sure there was at least one colorful affair on the calendar this summer, so I'll be producing the M&M'S® Color Party, in honor of America's favorite M&M'S® character. It's the first time people can pick the color of one of my parties."

Eligible U.S. residents can enter for their chance to win the M&M'S® Color Party produced by Diddy by registering for the "Party Like Diddy Sweepstakes" at www.MMS.com between noon on May 13 and noon on July 6, 2010. In addition to the once-in-a-lifetime party experience, the winner will receive travel and accommodations for them and a guest to meet Diddy to help plan the party, as well as travel and accommodations for 20 of their friends for the party.

Fans can also register to win other amazing prizes while casting their vote for their favorite M&M'S® character, including a $50,000 cash prize, a special M&M'S® branded guitar and a $25 M&M'S Discover® debit card - among other prizes. For more information about M&M'S® character vote, visit www.MMS.com or www.facebook.com/mms.

About Sean "Diddy" Combs

SEAN COMBS, the CEO and founder of Bad Boy Worldwide Entertainment Group is a multifaceted entertainment powerhouse. Sean "Diddy" Combs was recently declared "One of the Most Influential Businessmen in the World" by Time Magazine and CNN. Combs, 40, oversees one of the world's preeminent urban entertainment companies, encompassing a broad range of businesses including recording, music publishing, artist management, television and film production, recording facility, apparel, fragrance and restaurants.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world's leading brands: Chocolate - M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare - PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley - ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food - UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks - KLIX® and FLAVIA®; Symbioscience - WISDOM PANEL®, SERAMIS®, CIRCUHEALTH(TM) and COCOAPRO®.

For more information, please visit www.mars.com.

Source: Mars Chocolate North America

CONTACT: Ryan Bowling of Mars Chocolate North America, +1-908-914-1702,
ryan.bowling@effem.com; or Erin Conn of Weber Shandwick, +1-312-988-2345,
econn@webershandwick.com, for Mars Chocolate North America

Web Site: http://www.mars.com/
http://www.mms.com/

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