JVC Mobile Entertainment Announces Its 2010 'TURN ME ON 3' Campaign Featuring The All-American Rejects

JVC Mobile Entertainment Announces Its 2010 'TURN ME ON 3' Campaign Featuring The All-American Rejects

VIRAL VIDEO HIGHLIGHTS THE NEW JVC MOBILE NAVIGATION SYSTEM THE KW-NT3HDT

LOS ANGELES, May 18 /PRNewswire/ -- JVC Mobile Entertainment (www.mobile.jvc.com), a leading developer and manufacturer of sophisticated mobile, audio, and video products, announces its 2010 "TURN ME ON 3" campaign featuring multi-platinum selling recording artists, The All-American Rejects. The campaign will feature a breakthrough online viral video with placement on the high definition JVC video billboard in Times Square and an extensive campaign that includes print features and editorial, extensive PR buzz, online banner ads, and radio promotions.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100518/LA06628)

With over 19 million views-to-date between the first two TURN ME ON viral videos, JVC Mobile Entertainment has revolutionized the car audio marketing landscape with this innovative viral video series. For the third installment of the TURN ME ON campaign, the All-American Rejects hijack their own tour van and race to a secret rock show in Downtown Los Angeles, while being chased by cars full of beautiful female fans. Songs by The All-American Rejects that will play throughout the video include "Dirty Little Secret," "Breakin,'" "Real World," and "Night Drive."

TURN ME ON 3 features some of JVC Mobile's most popular mobile entertainment products, including the KW-NT3HDT in dash navigation receiver and the El Kameleon KD-AVX77 CD/DVD receiver, which has made an appearance in all three of the TURN ME ON campaigns. Also for the third year in a row, JVC Mobile turned to the creative team of creative director & writer, Danny Klein (e2amp) and director, Steven Lippman (Maneater Productions). The intensive 2-day shoot took place on location in downtown Los Angeles and was produced by Maneater Productions.

"For the last two years, the TURN ME ON viral video campaign has significantly helped in increasing sales and we anticipate even bigger results from this year's campaign," said Bill Turner, Vice President for JVC Mobile Entertainment.

"After two successful years of the TURN ME ON branding franchise, we had to find a way to take this program to the next level. After looking at the music landscape of today we realized that The All-American Rejects would be a perfect fit for our brand identity," said Chad Vogelsong, General Manager of Marketing for JVC Mobile Entertainment. "AAR's popularity to our core customer and lifestyle message is perfect for the TURN ME ON franchise. The guys are amazingly talented, their music and live performance is truly what TURN ME ON is all about, and their fans are second to none. This year's video is a true collaborative effort between AAR and JVC and guarantees to turn people on with music, lifestyle and technology."

Media partner EgoTV has been tapped to be the exclusive distribution network, providing both marketing, promotions, and channel development, for the branded entertainment campaign. This exclusive channel, found at www.egotv.com/turnmeon, will include a Behind the Scenes "Making Of" video, with interviews and testimonials from the cast and crew. Users will be able to grab embed codes and site links from EgoTV.com to spread the TURN ME ON 3 video around the web. The page will include an email opt-in area to capture JVC Mobile fan emails, as well as a "Locate Now" button that will take users to the Dealer Locater page of the JVC Mobile's website. This page will also feature a one-month free MP3 download promotion, which will allow viewers to download music from the viral video soundtrack before it is available for purchase. JVC and EgoTV have partnered with OneScreen to manage delivery, syndication and tracking of the branded entertainment campaign across EgoTV's own properties, syndication partner sites, and viral distribution. DUB Magazine is also a strategic partner for the campaign and featured The All-American Rejects and the campaign on the cover of the May/June issue.

To view the TURN ME ON 3 online viral video, log onto:
www.egoTV.com/turnmeon
www.mobile.jvc.com

About JVC Mobile Entertainment:

JVC Mobile Entertainment products are marketed by JVC U.S.A., a division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd. JVC distributes a complete line of video and audio equipment for the consumer and professional markets. For further product information, visit JVC's Web site at http://www.mobile.jvc.com/ or call 1-800-526-5308.

About The All-American Rejects:

Coming off of a sold-out world tour, the multi-platinum artists are keeping busy. Their third CD When the World Comes Down was released this past year and the first single "Gives You Hell" spent 4 weeks at #1 on the Billboard charts and has over 3.2 million downloads. "Gives You Hell" was crowned the Most Played Song of 2009 on Billboard's Top 40 Chart, edging out the competition that included Lady Gaga, The Black Eyed Peas, Flo Rida and Taylor Swift. The band has been making the rounds on national television shows including The Today Show and Jimmy Kimmel Live! Tyson has even tapped into the fashion world, landing himself the cover of Paper Magazine's 25th Anniversary issue alongside some of Hollywood's hottest up and comers. Other recent appearances include high profile performances at the 2010 Superbowl and the 2010 Winter Olympics. Next up, the group will kick off a headlining run on this year's Warped tour in June.

Their self-titled long play debut, The All-American Rejects scored commercial success with the single, "Swing Swing." The album went on to sell over one million records and was certified platinum. Their second album, Move Along, produced the smash hits, "Dirty Little Secret," "It Ends Tonight," and the LP's inspiring anthemic title track. "Dirty Little Secret" and "Move Along" reached top ten on the Billboard Hot 100 and went double platinum as did the overall album.

For more information and current tour dates please visit their website- http://www.allamericanrejects.com/

About EgoTV:

EgoTV promotes a "healthy male ego" by giving insight into the do's and don'ts of successful manhood in a fun, hilarious and entertaining manner. EgoTV's mission is to entertain AND enlighten its viewership by providing content that is entertaining, thought-provoking, humorous, and above all, fun. EgoTV reaches out to over 10 million unique visitors per month. http://www.egotv.com/

About OneScreen:

OneScreen is a syndication platform which connects content creators, publishers, and advertisers to work in concert to provide their audiences with relevant, rich, and engaging digital media experiences. OneScreen's media platform is used by advertisers to manage the entire lifecycle of branded entertainment syndication and tracking. The company is headquartered in Orange County, California. For more information, please visit http://www.onescreen.com/

Contacts:
Chad Vogelsong Chris Detert
JVC Mobile Entertainment American Rebel PR
(800) 995-4582 (323) 656 5020
cvogelsong@jvc.comchris@americanrebelpr.com

Photo: http://www.newscom.com/cgi-bin/prnh/20100518/LA06628
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN9
PRN Photo Desk, photodesk@prnewswire.com
Source: JVC Mobile Entertainment

CONTACT: Chad Vogelsong, JVC Mobile Entertainment, 1-800-995-4582,
cvogelsong@jvc.com; Chris Detert, American Rebel PR, +1-323-656-5020,
chris@americanrebelpr.com

Web Site: http://www.mobile.jvc.com/

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