Fundacion Azteca and Fundacion Azteca America, Non-Profit Arms of Grupo Salinas, Launch Binational Awareness and Fundraising Campaign for Pediatric Cancer Care

Fundacion Azteca and Fundacion Azteca America, Non-Profit Arms of Grupo Salinas, Launch Binational Awareness and Fundraising Campaign for Pediatric Cancer Care

MEXICO CITY, May 18 /PRNewswire/ -- Fundacion Azteca and Fundacion Azteca America, non-profit arms of Grupo Salinas, in Mexico and the United States, respectively, have launched a multi-media Movimiento Azteca awareness and fundraising program to support the Casa de la Amistad foundation to treat victims of pediatric cancer in Mexico.

Unlike adult cancer, which can often be linked to unhealthy lifestyles, pediatric or childhood cancer is most likely to be caused by genetic disorders. Casa de la Amistad has provided comprehensive support to children from low-income families in Mexico for over 20 years.

The institution was founded by the parents of a child with cancer. After experiencing the enormous cost to treat their child's illness and seeing all the difficulties that low-income families face to get treatment, they opened a hostel for families traveling to Mexico City to get proper treatment. Later, they expanded their role and began buying medicine for the patients. Today, La Casa de la Amistad offers room and board, medicine and informational workshops to help cancer victims and their families.

The fundraising goal for the campaign is 5 million pesos, which will fund treatment for over 100 children.

"Childhood cancer is a silent killer that can take harsh tolls on its victims and families," said Fundacion Azteca Executive President Esteban Moctezuma Barragan. "We hope this binational effort exceeds its goals."

Once again, Grupo Salinas, led by its founder and chairman, Ricardo B. Salinas Pliego, confirms the generosity of Mexicans and the awareness of the importance of health care within Mexican society.

"We are pleased to bridge international borders with this important Movimiento Azteca awareness and fundraising drive to help children in need," said Luis J. Echarte, Chairman of Fundacion Azteca America and Azteca America Network.

Donations are accepted online at:

TV Azteca
www.tvazteca.com

Banco Azteca
www.bancoazteca.com

If you want to learn more about Casa de la Amistad, please visit:

www.casadelaamistad.org.mx

If you are interested in knowing more about pediatric cancer, or other types of cancer, go to:

http://www.cancer.gov/espanol or
http://kidshealth.org/parent/en_espanol/medicos/cancer_esp.html#

About Fundacion Azteca

Fundacion Azteca is the organization of Grupo Salinas that promotes corporate, social and ecological responsibility, joining needs with organizations and individuals willing to make commitments to create solutions. The foundation also operates in Peru and Guatemala, as well as in the United States through Fundacion Azteca America. For more information, visit www.fundacionazteca.com or www.fundacionaztecaamerica.org.

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About Grupo Salinas

Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast-growing and technologically advanced companies focused on creating shareholder value, contributing to building the middle class of the countries where it operates, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies TV Azteca (www.irtvazteca.com), Azteca America (www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx), and Grupo Iusacell (www.iusacell.com). Each of the Grupo Salinas companies operates independently with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. However, member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.

For more information, visit www.gruposalinas.com.

International Press Contact:
Daniel McCosh
011 52 55 1720 0059
dmccosh@gruposalinas.com

Source: Grupo Salinas; Fundacion Azteca America; Azteca America Network;
Proyecto 40

CONTACT: Daniel McCosh, Grupo Salinas, +011-52-55-1720-0059,
dmccosh@gruposalinas.com

Web Site: http://www.casadelaamistad.org.mx/
http://www.fundacionazteca.com/
http://www.fundacionaztecaamerica.org/
http://www.gruposalinas.com/

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