Fisher-Price(TM) Celebrates Barbara Bermudo's Baby's First Birthday

Fisher-Price(TM) Celebrates Barbara Bermudo's Baby's First Birthday

MIAMI, May 24 /PRNewswire/ -- Barbara Bermudo, host of Univision's national news program "Primer Impacto," celebrated her baby Mia Andrea's first birthday with a party in Miami hosted by Fisher-Price(TM) - and surrounded by family, friends and some lucky radio contest winners.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100524/CL09443-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20100524/CL09443-b )

"It's hard to believe that an entire year has gone by since I first held my beautiful baby in my arms and learned the meaning of unconditional love!" Bermudo exclaimed. "I'm thrilled that Fisher-Price has joined my family and friends once again in celebrating this miracle in our lives."

Mia Andrea's birthday party took place at Miami's Cool-de-Sac PlayCafe, where the tiny guests played with all the interactive play areas and with the latest Fisher-Price infant and preschool toys, and interacted with Little People(TM) characters. In March 2009, Fisher-Price hosted Bermudo's baby shower at a Miami restaurant. Bermudo and her many fans welcomed Mia Andrea Moreno Bermudo to the world on May 15, 2009.

"For generations, Fisher-Price has been part of the joy surrounding babies' births and birthdays," said Brenda Andolina, Director of PR and Brand Marketing, Fisher-Price. "We were delighted to share in Barbara's happiness once again and to provide a 'Little People'-themed environment to make Mia Andrea's first birthday party even more special."

A week prior to the May 22 party in Miami, listeners of Univision Radio's Tardes Calientes (Amor 107.5 FM) had a chance to participate in a contest related to the event. Nine contest winners, all mothers with children 1-4 years old, joined Mia Andrea at the party. Contest winners also received Fisher-Price gift baskets.

"Now that I know what a joy it is to be a mom, I can't wait to welcome my next baby into our family!" Bermudo said. She and her husband are expecting their second child.

About Fisher-Price:

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT) located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The Company has an 80-year legacy of high quality toys that enhance early childhood development. Its often-emulated Play Laboratory was the first child research center of its kind in the toy industry, allowing researchers to observe the way children play and how play benefits their development. Some of the Company's best-known "classic" brands include Little People(TM), Power Wheels(TM) and View-Master(TM). Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array of character-based toys inspired by high quality children's programming such as Thomas & Friends, Dora the Explorer(TM) and Mickey Mouse Clubhouse. The Company's web site, www.fisher-price.com, provides valuable information and resources to parents.

MAT-FP

Photo: http://www.newscom.com/cgi-bin/prnh/20100524/CL09443-a
http://www.newscom.com/cgi-bin/prnh/20100524/CL09443-b
PRN Photo Desk, photodesk@prnewswire.com
Source: Fisher-Price, Inc.

CONTACT: Yvonne Hyslop of Market Vision, +1-210-279-9800,
yhyslop@mvmas.com

Web Site: http://www.fisher-price.com/

-------
Profile: intent