David's Bridal(R) Engages Trusonic(R) for In-Store Background Music

David's Bridal(R) Engages Trusonic(R) for In-Store Background Music

LA JOLLA, Calif., May 25 /PRNewswire-FirstCall/ -- Fluid Music Canada's Trusonic, Inc. (TSX: FMN), a leading provider of Internet-delivered music and messaging services for retail stores today announced that David's Bridal, Inc., the nation's leading and most trusted bridal authority specializing in bridal gowns, special occasion and party related merchandise, will deploy Trusonic's in-store music and messaging solution to all of their 325+ locations.

Reflecting David's Bridal in-store experience of making every bride feel special, Trusonic has programmed a unique blend of music that combines ground breaking, trend-setting artists with well known classics from Trusonic's extensive roster of Major Label Artists. David's Bridal will also take advantage of the Trusonic messaging system to enable their vendors to broadcast advertisements on a national, regional and store specific platform.

"Trusonic's custom music programming and message delivery system, coupled with their platform's ease of use, various functionalities, and value, set them apart from other background music service providers. Ensuring that our audio environment is relevant and complementary to our shopping experience is critical for us, and Trusonic was able to demonstrate that they can deliver on this," said David Connelly, Strategic Sourcing Manager at David's Bridal. "We're pleased to be deploying Trusonic's leading edge music and messaging delivery system to our locations across the country."

"With this partnership Trusonic continues to demonstrate its compelling value proposition in winning new business from leading retailers," said Lorne Abony, Chief Executive Officer of Fluid Music Canada. "Planning for weddings and other special events is always exciting and we look forward to supporting that experience at David's Bridal stores."

About Trusonic

As a leading provider of Internet-delivered business audio services, Trusonic provides custom music and messaging to retail, hospitality and general business environments in over 100 countries. Many of the largest chains and boutique brands in the world trust Trusonic to enhance their brand image at their locations. Trusonic offers its clients a virtually unlimited array of music programming options through its vast library of Major Label and Directly Licensed Artist music. Trusonic also provides complete audio system solutions, including the Trusonic Media Player, through its national network of sales and service locations. For more information email Mark Elfenbein at mark@trusonic.com or visit: www.trusonic.com.

About David's Bridal

With more than 50 years of experience dressing women of all ages for life's special occasions, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 50% of all brides in the US choose to shop at one of David's over 300 stores located across the US and in Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David's Bridal, visit: www.davidsbridal.com.

Source: Fluid Music Canada's Trusonic, Inc.

CONTACT: Lorne Abony of Fluid Music Canada, Inc., +1-416-510-2800; or
Mark Elfenbein of Trusonic, Inc., +1-858-362-2304; or Christy Davis of David's
Bridal, +1-610-943-6274

Web Site: http://www.trusonic.com/
http://www.davidsbridal.com/

-------
Profile: intent