Country Artist Rodney Atkins and Velveeta Shells & Cheese Want to 'Get Together' With Fans Over the Best Side of Dinner

Country Artist Rodney Atkins and Velveeta Shells & Cheese Want to 'Get Together' With Fans Over the Best Side of Dinner

Velveeta Shells & Cheese Side Shack at Local Festivals Helps Bring Families Together With Activities, Music and a Chance at the 'Ultimate Get Together' With Atkins

GLENVIEW, Ill., May 19 /PRNewswire/ -- Velveeta Shells & Cheese and platinum-selling country music artist Rodney Atkins want fans to 'get together' this summer over good times, good music and the best side of dinner. Across the country, Atkins and Velveeta Shells & Cheese are giving families a chance to come together with exclusive festival activities, music and autographed Atkins merchandise as part of his "Best Side of Dinner" tour.

At select festivals on Atkins' 12-week concert tour, fans can "spin to win" VIP entrance into the custom Velveeta Shells & Cheese "Side Shack" for exclusive fun family entertainment. The "Side Shack" activities include a chance to perform virtually alongside Atkins on an interactive screen, hourly trivia where fans can win autographed Rodney merchandise, access to some of the best views of Rodney's concert, and a taste of the best side of dinner - Velveeta Shells & Cheese. A few lucky winners at each festival will also have the opportunity to participate in "meet & greets" with Atkins. No purchase is necessary to enter. See the details at the Side Shack.

Win The Ultimate Backyard Cookout & Concert

Outside of the Velveeta Shells & Cheese "Side Shack," fans can write an essay telling Atkins about the best side of their family get-togethers for a chance to win the "Ultimate Get Together" -- a private cookout and concert featuring Atkins - with family and friends right in the winner's backyard. Can't make it to the festival? From May 10, 2010 to July 12, 2010, enter online at Velveeta.com/RodneyAtkins. Rodney will select the top five entries which will be posted on Velveeta.com/RodneyAtkins from July 26, 2010 to August 8, 2010, for America to vote on the "Ultimate Get Together" winner.

"I grew up playing music and enjoying good food, friends and family in my own backyard," said Atkins. "I'm excited to see people across America come together over good food and music this summer, and I can't wait to surprise someone with the 'Ultimate Get Together' experience."

The "Best Side of Dinner" Tour

Velveeta Shells & Cheese "Side Shack" stops on the Rodney Atkins Best Side of Dinner Tour include:

-- Chesapeake Jubilee, Chesapeake, Va. (May 21 - May 23)
-- Speed Street 600 Festival, Charlotte, N.C. (May 27 - May 29)
-- Bama Jam Music Festival, Enterprise, Ala. (June 3 - June 5)
-- CMA Music Fest, Nashville, Tenn. (June 10 - June 13)
-- Sangamon County Fair, New Berlin, Ill. (June 18 - June 19)
-- Chippewa Valley Music Festival, Cadott, Wis. (June 26 - June 27)
-- Washington Town and Country Fair, Washington, MO (Aug. 6 - Aug. 8)
-- The State Fair of West Virginia, Lewisburg, W. Va. (Aug. 13 - Aug. 15)

The "Ultimate Get Together" contest is open to residents age 18 and older of the 48 contiguous U.S. states and D.C. The contest entry period runs May 10, 2010 - July 12, 2010, and the voting will be from July 26, 2010 - Aug. 8, 2010. No purchase necessary. Visit Velveeta.com/RodneyAtkins for details.

Get Together With Rodney

Visit www.Velveeta.com/RodneyAtkins to be among the first 100,000 fans to download Atkins' new song, "Get Together," written exclusively for Velveeta Shells & Cheese, and download recipe ideas to experience the best side of dinner. Or, check out www.Velveeta.com/RodneyAtkins for the action from the road including Atkins' concert photos, news and tour dates.

ABOUT KRAFT FOODS INC.

With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

Source: Kraft Foods Inc.

CONTACT: Joyce Hodel of Kraft Foods Inc., +1-847-646-6938,
JHodel@kraft.com; or Kelly Cagney, +1-312-988-2214,
KCagney@webershandwick.com, for Kraft Foods Inc.

Web Site: http://www.kraftfoodscompany.com/
http://www.velveeta.com/

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