Baskin-Robbins Mixes Up 31 Below Treats With DJ Pauly D

Baskin-Robbins Mixes Up 31 Below Treats With DJ Pauly D

America's Favorite Neighborhood Ice Cream Shop Partners with Popular DJ to Mix it Up This Summer

CANTON, Mass., May 3 /PRNewswire/ -- Baskin-Robbins, America's favorite neighborhood ice cream shop, is mixing it up with DJ Pauly D this summer to launch its new 31 Below(TM) Creations. Soft Serve lovers can beat the heat by spinning their own mix of creamy vanilla Soft Serve and candy toppings or by choosing from one of Baskin-Robbins' new 31 Below flavors like Peanut Butter 'N Chocolate and America's Birthday Cake. A new online application will allow Baskin-Robbins enthusiasts to experiment with different toppings to create their ideal virtual 31 Below treat - complete with its own musical beat.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100503/NE97472LOGO )

"31 Below is a perfect blend of soft serve and your favorite mix-ins," said Dave Nagel, Baskin-Robbins Director of Brand Excitement. "We are excited to be partnering with DJ Pauly D to show our fans how easy it is to mix up a delicious 31 Below that shows off their taste."

Get the Party Started

Soft Serve spinners like DJ Pauly D can visit the Baskin-Robbins Facebook page to create their own 31 Below music jam by mixing a variety of ingredients each with its own tempo, harmony, accent and shout out. Fans then have the option to share their song on Facebook and Twitter or email it to a friend. Participating Baskin-Robbins stores will also offer free music downloads with the purchase of a 31 Below while supplies last. Details are available on the Baskin-Robbins Facebook page.

Baskin-Robbins lovers can also follow @BaskinRobbins on Twitter for 31 Below giveaways and become a fan on Facebook for exclusive photos and videos of DJ Pauly D.

It's Always 31 Below at Baskin-Robbins

Baskin-Robbins delicious 31 Below consists of smooth and creamy Vanilla Soft Serve blended with candies, cookies, and toppings. Customers are encouraged to make their own or try one of Baskin-Robbins varieties, including its two newest flavors:

-- America's Birthday Cake: Rainbow sprinkles, frosting and cake pieces
blended with Vanilla Soft Serve -- no candles required!
-- Peanut Butter 'N Chocolate: Vanilla Soft Serve swirled with peanut
butter sauce and hot fudge.

Baskin-Robbins launched Soft Serve in 2008, becoming the only national ice cream chain to offer both Soft Serve and hand scooped ice cream. With the introduction of Soft Serve, Baskin-Robbins became a one-stop destination that meets everyone's ice cream needs.

For more information visit www.baskinrobbins.com.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

Photo: http://www.newscom.com/cgi-bin/prnh/20100503/NE97472LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Baskin-Robbins

CONTACT: Megan Goullet for Baskin-Robbins, +1-617-536-3300,
mgoullet@schneiderpr.com

Web Site: http://www.baskinrobbins.com/

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