AT&T Extends U-verse Brand Across Screens With Introduction of U-verse Online

AT&T Extends U-verse Brand Across Screens With Introduction of U-verse Online

DALLAS, May 5 /PRNewswire-FirstCall/ -- AT&T* today introduced U-verse Online, the newly rebranded and expanded AT&T Entertainment website that lets you watch streaming TV shows, movies and video clips on your PC. U-verse Online is open to any online user at att.net/uverseonline, and it offers additional features and account integration for AT&T U-verse® TV customers.

U-verse Online is part of AT&T's strategy to make popular U-verse content available to consumers across multiple screens, including the TV, PC and mobile devices. In March, AT&T previewed plans to offer U-verse Mobile, a mobile app that will allow U-verse TV customers to download and watch select shows on their Wi-Fi enabled mobile phones later this year.

"The benefits of multi-screen convergence are coming to life for AT&T U-verse customers," said Dan York, president of content, AT&T. "With AT&T U-verse, you can enjoy your favorite content on U-verse TV, U-verse Online, and soon, your mobile device with U-verse Mobile. We have an unmatched ability to deliver on the multi-screen vision, and working with leading programmers, we're providing entertainment to consumers in new and integrated ways not yet offered by our competitors."

U-verse Online is now also home to a wide range of U-verse TV information (formerly found on the AT&T U-connect site at uconnect.att.com), giving U-verse TV customers a one-stop online destination for details about U-verse TV programming and television events, including channel lineups, On Demand titles, Pay Per View events, interactive U-verse TV apps and more. U-verse customers can also schedule and manage DVR recordings directly from U-verse Online with U-verse Web Remote Access.

U-verse Online features tens of thousands of hours of entertainment, and since its initial launch in September 2009, has continued to add content from additional networks and studios.

Later this year, AT&T plans to offer U-verse TV customers the ability to log in to U-verse Online for access to even more TV content choices and features at no extra charge.

U-verse Online is the latest example of AT&T delivering compelling cross-platform content. AT&T has a unique set of integrated services and networks that make it easy for an audience of millions to enjoy and follow their favorite programming across devices.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.

© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Geographic and service restrictions apply to AT&T U-verse. Call or go to www.uverse.att.com to see if you qualify. AT&T U-verse services are provided by AT&T local telephone companies. Customizing options require AT&T U-verse High Speed Internet Service. Wireless phone with Internet access required and standard data charges may apply.

Source: AT&T Inc.

CONTACT: Jill Rountree, +1-512-495-7186, jrountree@attnews.us

Web Site: http://www.att.com/

-------
Profile: intent