The World Famous REHAB Pool Party Returns for Seventh Season at Hard Rock Hotel & Casino, Las Vegas Sunday, April 18

The World Famous REHAB Pool Party Returns for Seventh Season at Hard Rock Hotel & Casino, Las Vegas Sunday, April 18

The Original 'Daylife' Party Opens with a Performance from Multi-Platinum Musician and Record Producer Wyclef Jean

LAS VEGAS, April 5 /PRNewswire/ -- Poolside glamour rules as the preeminent "daylife" experience, REHAB, returns to the Hard Rock Hotel & Casino in Las Vegas for an unprecedented seventh season. The world famous Sunday pool party will reach new heights this summer when it kicks off on April 18.

The 2010 season of REHAB will open with A-list celebrities and some of the music industry's biggest acts including an exclusive performance by celebrated musician, Wyclef Jean. Additionally, the trendsetting property welcomes back TruTV for filming of the third season of its hit series, "REHAB, Party at the Hard Rock Hotel." More than 4,000 partygoers will travel from around the world to attend this premier pool party each weekend, making it the biggest entertainment destination in Las Vegas.

"There's no doubt the Hard Rock Hotel is Las Vegas' ultimate destination for the world's most beautiful, stylish, and affluent people from all over the world," said Phil Shalala, CMO, Hard Rock Hotel & Casino. "We've been looking forward to the summer of 2010 for two years now, knowing that our multi-million dollar expansion would be complete. The new Hard Rock Hotel & Casino is unlike anything Las Vegas has ever seen and promises to be an experience our guests will never forget."

Each year, the property's signature pool party continues to grow and evolve. In 2009, REHAB generated record breaking revenues - up 30 percent over 2008. This season promises to be even more successful with rooms at capacity for opening weekend and cabana reservations sold out.

Named one of the top-10 pools in the world by the Travel Channel and one of Tripadvisor's top-10 sexiest hotels in the US, REHAB will continue to offer 50 poolside cabanas that include 42-inch HD plasma TVs and poolside spa service options courtesy of Reliquary, the Hard Rock Hotel's all-new spa and water sanctuary.

REHAB is three acres of tropical paradise with Caribbean-blue water sandy beaches, top-notch food and beverage service from the Hard Rock Beach Club, and the popular "swim-up" Blackjack tables. In addition, guests will enjoy Rock Star Lemonades as they party to world-famous DJs including DJ Vice and DJ Irie. And don't miss the Ms. REHAB 2010 model search every Sunday.

REHAB happens every Sunday through September. Hours of operation are from 11 a.m. until sunset. Doors open at 10:30 a.m. for Cabana guests. Cover charges vary based on holidays and special events, but generally cover is $40 for men, $20 for women. This season, lucky local ladies are admitted for no cover. REHAB patrons will also enjoy a separate valet near the pool entrance for easy access. Cabanas are in high-demand, so those interested should book early by contacting the REHAB hotline at (702) 693-5555.

Hard Rock Hotel & Casino offers exclusive REHAB room packages. Book online at www.hardrockhotel.com

For more information and images from REHAB events, visit www.hardrockhotel.com and www.rehablv.com. Keep up with REHAB on Twitter (@REHAB_LV) and MySpace (http://www.myspace.com/rehablv).

About Hard Rock Hotel & Casino

The Hard Rock Hotel & Casino, owned and operated under Morgans Hotel Group and equity partner, DLJ Merchant Banking Partners, is a premier destination entertainment resort located on 16.7 acres situated strategically on Harmon Avenue, one of Las Vegas' fastest growing entertainment corridors. Built in 1995 and expanded in 1999, the property is currently undergoing another expansion set for completion in early 2010 more than tripling its current size. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where such acts as The Rolling Stones, Bon Jovi, Foo Fighters, Paul McCartney, Incubus, Nine Inch Nails and The Killers have all performed. In May 2009, Hard Rock & the new Joint became home to Las Vegas' first rock residency show, Supernatural Santana: A Trip Through the Hits. Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms, 17-story Paradise Tower with 479 guest rooms and the brand new all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 70,000 square feet of casino space; 135,000 square feet of flexible meeting and convention space; the luxurious Vanity nightclub, co-owned by baseball legend Jason Giambi; the new Reliquary water sanctuary and spa located directly across from the all-new Brannon Hair salon; The Beach Club with a swimming pool that was selected by the Travel Channel as one of "The Top 10 Pools" in the world; REHAB, the trendsetting Sunday afternoon pool party; the all new Joint by Rogue concert venue; rock club Wasted Space, co-owned by motocross star Carey Hart; a 7,000 square feet Poker Lounge; restaurants including Rare 120 steakhouse, the Tuscan-style Italian eatery AGO, world-renowned Nobu, Pink Taco and the 24/7 diner Mr. Lucky's; numerous cocktail lounges; several retail stores; and the Hard Rock Health Club, a state-of-the-art fitness center. For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.

Source: Hard Rock Hotel & Casino, Las Vegas

CONTACT: Tara Chiarell of Allison & Partners, +1-646-428-0610,
tara@allisonpr.com, for Hard Rock Hotel & Casino, Las Vegas; or Jessie Pound
of Hard Rock Hotel & Casino, Las Vegas, +1-702-693-5243, jpound@hrhvegas.com

Web Site: http://www.hardrockhotel.com/
http://www.rehablv.com/

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