LG Electronics, Tribeca Film Festival Partner to Host Festival's First Ever Premiere on Television

LG Electronics, Tribeca Film Festival Partner to Host Festival's First Ever Premiere on Television

'Keep Surfing' to Premiere on New LG Infinia LED HDTV with THX Certification

NEW YORK, April 26 /PRNewswire/ -- For the first time in the festival's history, the Tribeca Film Festival will premiere a feature film, Keep Surfing, on a television - LG Electronics' new "Infinia" LED high-definition televisions (HDTVs).

LG Infinia HDTVs are designed to deliver the ultimate in picture quality, bringing the director's screening room into your living room. As the only LED LCD HDTVs in the United States to receive THX Display Certification, LG's LE8500 and LX9500 Infinia series provide "something better" in home entertainment allowing viewers to experience the exact same colors, shadows and details as moviegoers in the theater.

Actress Jamie-Lynn Sigler, best known for her role as Meadow on "The Sopranos," is hosting the private premiere of filmmaker Bjorn Richie Lob's Keep Surfing tonight in the Tribeca Grand Hotel's penthouse suite. Lob's film, which chronicles river-surfing on the Eisbach in Munich, Germany, was shot in various formats including 16mm and 35mm, providing stunning shots of the landscape and river.

"Keep Surfing took 10 years to complete. I want the audience to experience not only the passion of the surfers, but the beauty of the river and environment surrounding them," said Lob.

According to Geoffrey Gilmore, chief creative officer, Tribeca Enterprises, "More consumers are looking to bring the film festival experience home and with the evolution of LG's technology to provide theater-quality images, consumers have a greater opportunity for high quality screening experiences at home."

THX is known for its design and certification of world-class cinemas, film mastering and post-production. Its Certified Display program represents a superior benchmark to aid consumers when selecting a new HDTV. The THX Certified LED HDTVs feature THX Mode, a playback setting designed to recreate the same color levels used in the Blu-ray mastering studio, providing viewers at home with the same viewing experience as moviegoers in the theater.

"THX certification candidates undergo a rigorous design and laboratory testing process, which includes 200 THX bench tests covering more than 400 data points to ensure accurate color and exceptional image quality and signal processing performance," said Rick Dean, senior vice president, THX. "No other manufacturer's LED LCD HDTVs on the market today have been able to meet these stringent requirements."

Infinia is the flagship of LG's new LED LCD HDTV line. Leading these introductions is the Full LED Slim technology. The unique backlight structure on its Full LED Slim models (LX9500 and LE8500) allows for the Infinia line's ultra-slim depth and picture quality worthy of THX Display Certification. LG is also the first manufacturer to include the "THX Bright Room" setting which optimizes the contrast, gamma and other settings for watching movies in rooms with a lot of ambient light.

By simply selecting one of the THX modes on an Infinia model, consumers can easily turn their living room into a screening room with just the touch of a button. Together, these features provide consumers with infinite possibilities in home entertainment. The LX9500 and LE8500 Inifina series each include 55- and 47-inch class models (54.6 inches diagonal and 47.0 inches diagonal, respectively).

LG Electronics USA also is the official HDTV sponsor of the Festival and has installed more than 50 LG HDTVs and a host of Blu-ray Disc players in movie theaters, box offices and special event locations throughout lower Manhattan during the 12-day festival. These screens are showing content promoting the Festival, movie trailers and premiere schedules. For more information, please visit: www.LG.com.

ABOUT LG ELECTRONICS USA

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances and business solutions, all under LG's "Life's Good" marketing theme. For more information, please visit www.LG.com.

ABOUT TRIBECA FILM FESTIVAL

Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture.

The Festival's mission is to help filmmakers reach the broadest possible audience, enable the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center. Tribeca Film Festival is well known for being a diverse international film festival that supports emerging and established directors.

The Tribeca Festival has screened over 1100 films from over 80 countries since its first festival in 2002. Since its founding, it has attracted an international audience of more than 2.3 million attendees and has generated an estimated $600 million in economic activity for New York City.

ABOUT THX LTD.

From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, HDTVs, and blockbuster movies and games. Products featuring THX defy convention and define quality in their class, whether in the cinema, home or on the road. For more information, visit www.thx.com.

Source: LG Electronics USA, Inc.

CONTACT: John Taylor, +1-847-941-8181, john.taylor@lge.com, or Clara
Chang, +1-201-816-2011, clarachang@lge.com, or Nicole Lowe, +1-646-797-6000,
Nicole.Lowe@lg-one.com, all of LG Electronics USA; or Graham McKenna of THX
Ltd., +1-510-332-8939, gmckenna@thx.com

Web Site: http://www.lg.com/
http://www.thx.com/

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