Deluxe Streams Over 8 Million Trailers Through Its BD-Live Trailer Pre-Roll Technology

Deluxe Streams Over 8 Million Trailers Through Its BD-Live Trailer Pre-Roll Technology

Technology enables studios to stream their most up-to-date trailers and promotional content directly to Blu-ray consumers.

BURBANK, Calif., April 27 /PRNewswire/ -- Deluxe Digital Studios Inc., a subsidiary of Deluxe Entertainment Service Group Inc., announced today that it has served over 8 million movie trailers to Blu-ray consumers through its BD-Live Trailer Pre-Roll technology and expects the total number to surpass 25 million by the end of 2010.

In late 2009, Deluxe Digital Studios launched its BD-Live Trailer Pre-Roll technology to enable studio marketing divisions to dynamically and seamlessly serve new trailers and other promotional content directly to their internet connected Blu-ray consumers. The content is streamed in either high definition or standard definition format, which is automatically determined based on the consumer's broadband connection speed. The streamed content is presented to the consumer shortly after inserting the disc into the player and before the main menu or start of movie playback. The presentation of outdated trailers, such as those seen on DVD, is no longer necessary with Blu-ray.

Universal Studios Home Entertainment was the first studio to adopt the feature on Blu-ray releases such as "Public Enemies" and "Funny People." "This innovative feature allows us to reach the Blu-ray consumer in ways that are not possible with DVD," said Robert Read, Vice President, HD Strategic Marketing, Universal Studios Home Entertainment. "By utilizing the BD-Live capability, consumers can now enjoy the latest theatrical and home entertainment trailers every time they play a Universal Blu-ray release, even on discs they purchased over a year ago."

Allan Lamkin, Vice President of Network Services at Deluxe Digital Studios said, "Several of our BD-Live applications have really taken off in 2009 and Trailer Pre-Roll is one of them. Being able to dynamically change and stream trailers and other promotional content directly to the Blu-ray living room is a very powerful marketing opportunity for our studio clients. The consumer also wins as they get to view fresh and relevant content every time they insert their Blu-ray disc into a BD-Live connected player," added Lamkin.

About Deluxe

Deluxe Digital Studios Inc. is a subsidiary of Deluxe Entertainment Services Group Inc, which is wholly-owned by MacAndrews & Forbes Holdings Inc. Deluxe is the leading provider of a broad range of entertainment industry services and technologies to major Hollywood Studios and an international client base. Services include motion picture film processing, printing and distribution; EFILM® digital intermediates; post production and subtitling services; titles design and digital VFX; DVD compression, encoding and authoring; digital cinema services, digital asset management, digital distribution; and marketing fulfillment services.

Deluxe Digital Studio locations are in greater Los Angeles, Moosic (PA), New York, Montreal, London, Florence, and Bangalore. Deluxe Entertainment Services Group post production facilities are in Hollywood, Toronto, London, Rome, Barcelona, Madrid, Vancouver, New York, Melbourne and Sydney. For more information, please visit www.bydeluxe.com

Source: Deluxe Entertainment Services Group Inc.

CONTACT: Cathy Main, Vice President Marketing of Deluxe Entertainment
Services Group, +1-323-960-8454, cathy.main@bydeluxe.com

Web Site: http://www.bydeluxe.com/

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