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Tuesday, March 23, 2010

The Veronicas Team With FLIRT! Cosmetics for Launch of FLIRT! Rock-N-Rebel(TM) Fragrance

The Veronicas Team With FLIRT! Cosmetics for Launch of FLIRT! Rock-N-Rebel(TM) Fragrance

LOS ANGELES, March 23 /PRNewswire/ -- Watch as the lucky winner of FLIRT!'s "Show Us Your Inner Rock Star Contest" gets the chance to hang out with twin-sister pop-rock duo, Jessica and Lisa Origliasso, The Veronicas and get a rock-star style makeover in honor of the launch of FLIRT!'s Rock-n-Rebel(TM) Perfume Spray. The highlight of the day which will begin with a shopping spree at the Lisa Kline Store on S. Robertson Blvd will be the winner's, Southern California's Kota Wade, Rock-Star Makeover and Beauty Consultation with The Veronicas and the FLIRT! Cosmetics team at Kohl's Department Store in Westchester, CA.

This feminine, rock-star inspired fragrance was created for the bold, independent spirit, key qualities that The Veronicas personify through their music and personal style. As a part of their role as style ambassadors for the FLIRT! Rock-n-Rebel(TM) fragrance, The Veronicas hosted the online contest that asked women to show what rock-star style means to them.

"To us beauty is one of the most personal forms of self-expression and plays such an important role in what we do everyday - whether it's performing on the stage or in the routine of our daily lives," said The Veronicas.

FLIRT! is a super colorful makeup and fragrance line that invites you to have fun with your beauty routine and flirt with the possibilities. FLIRT! was established in 2004 and is available exclusively in the US at Kohl's Department Stores and at www.kohls.com. FLIRT! is a d.b.a. of BeautyBank Inc., which is a wholly owned subsidiary of The Estee Lauder Companies Inc. (NYSE: EL). This press release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words like "will" or similar expressions identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause the companies' actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to competition in the beauty and retailing industries and the success of the launch.

-- B-Roll
-- Sizzle Reel
-- Product Image
File: "K_RocknRebel_BOTTLE_LO.jpg"
-- In-store Visual
File: "RocknRebelFINAL.jpg"
-- Sound bites
Jessica and Lisa Origliasso, The Veronicas
Kota Wade, FLIRT! Rock-N-Rebel Contest Winner
First Call Analyst:
FCMN Contact:
(EL)


Source: FLIRT!

CONTACT: Holly Bernesser of BeautyBank PR, +1-212-230-6124,
hberness@beautybankinc.com, for FLIRT!

NOTE TO EDITORS: Assets Available: -- Multimedia News Release: http://makeepicmedia.com/MNR/FLIRTwiththeveronicas

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