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Monday, March 08, 2010

Telenovela Stars and Latin Music Topped Yahoo! En Espanol's Most POPular Searches for February

Telenovela Stars and Latin Music Topped Yahoo! En Espanol's Most POPular Searches for February

MIAMI, March 8 /PRNewswire/ -- Yahoo! En Espanol today announced its most popular Searches on Yahoo! Pop for the month ending February 28 (http://espanol.pop.yahoo.com/pop/02-2010/). Yahoo! Pop allows users to access the site and stay in touch with what's hot and use it as a resource to search for and spot trends. Information on Yahoo! Pop is available and searchable by day, month and category.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030429/YAHLOGO )

The Most Popular Searches in Yahoo! Pop for February include:

Top 10 Overall Searches:

1. Cristobal Lander
2. Shakira
3. We are the world
4. Copa Libertadores
5. St. Valentine
6. Avril Lavigne
7. Tony Dize
8. Vida Guerra
9. William Levy
10. Premios lo Nuestro

Cristobal Lander's role in the hit Telenovela "Pobre Diabla" has catapulted him into stardom, landing him the No. 1 spot in Yahoo! En Espanol's most popular list this February. Also, searches for "We are the World" topped the list, especially after it was announced that there would be a Spanish-language version of the remake, which would also be used to raise funds for earthquake-stricken Haiti. Shakira, one of the singers on the new Spanish-language track took the No. 2 spot and was joined on the list by fellow musical stars Tony Dize and Avril Lavigne. Music remained a hot theme for the month as users also searched for "Premio Lo Nuestro," the annual awards show which celebrates the best in Latin Music. Lastly, U.S. Hispanics' passion for soccer and love itself may have played a role in making the Copa Libertadores soccer tournament No. 4 and St. Valentine's Day No. 5 on the list.

In addition to the most popular overall topics, Yahoo! Pop also reveals the Top Ten Searches in six other categories: entertainment, music, celebrities, technology, news and sports. During the month of February, Cristobal Lander nabbed the No. 1 spot in the Celebrity category and Puerto Rican reggaeton singer Tony Dize topped both the Entertainment and Music category. "Copa Libertadores" took over the Sports category while "Premio Lo Nuestro, "Copa Libertadores" and the Chile Earthquake were top items in the News category.

Updated daily, Yahoo! Pop search results showcase the diverse interests and concerns of U.S. Hispanics around the net, from gorgeous celebrity sightings and salacious political news to funny jokes and the latest consumer obsessions. To come up with the Yahoo! Pop Top 10 list, Yahoo! created a unique algorithm which scans anonymous query logs from Yahoo! Search across a variety of categories to see what themes and trends bubble up to the surface. Individual searches are never used to develop these lists.

Every day millions of people visit Yahoo! to search for news, hobbies, curiosities, and all types of information. By putting all of the searches together, the site displays the topics that are of most interest to people. To view the most popular searches of the day, click on 'Pop' on the Yahoo! En Espanol front page or visit: http://espanol.pop.yahoo.com/.

About Yahoo!

Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com/ or the company's blog, Yodel Anecdotal (http://yodel.yahoo.com/).

Photo: http://www.newscom.com/cgi-bin/prnh/20030429/YAHLOGO
Source: Yahoo! en Espanol

CONTACT: Yezabel Varela, de la Group PR, yezabel@delagroup.com,
+1-954-217-7268

Web Site: http://www.espanol.yahoo.com/


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