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Friday, March 05, 2010

T-fal(R) Spices Up Kitchens with Food Network/Univision Star Ingrid Hoffmann's Simply Delicioso(R) Cookware Collection

T-fal(R) Spices Up Kitchens with Food Network/Univision Star Ingrid Hoffmann's Simply Delicioso(R) Cookware Collection

The new line of cookware brings Latin flavor to a wider audience

WEST ORANGE, N.J., March 5 /PRNewswire/ -- T-fal®, a leading manufacturer of non-stick cookware and small kitchen appliances, introduces the all-new Ingrid Hoffmann cookware collection inspired by the vibrant Food Network/Univision host of Simply Delicioso/Delicioso. The Ingrid Hoffmann cookware collection introduces home cooks to a line of reasonably priced products developed to make Latin-inspired dishes fun and easy to prepare. "We are thrilled to partner with Ingrid on a line of cookware that captures her youthful attitude and colorful personality," said Greg Cairo, division president, Groupe SEB USA, parent company of T-fal. "The Simply Delicioso collection brings Ingrid's Latin passion for food and entertaining to a broader audience eager to introduce new flavor to their kitchens."

(Logo: http://www.newscom.com/cgi-bin/prnh/20100305/NY62582LOGO )

Rooted in her Colombian heritage, the Ingrid Hoffman collection features 7 products designed to make festive and flavorful Hispanic cuisine simply delicious. The collection includes kitchen essentials such as a cast iron Comal and reversible griddle, an aluminum paella pan, an 8-qt. stock pot, and 3.4-qt. and 5.5-qt calderos. The collection ranges in price from $19.99 to $34.99 and adds new flavor to the T-fal family of trusted cookware.

"I am so excited to share my passion and love for Latin cooking with a broader audience of home cooks," said Ingrid. "My collection of products with T-fal is designed to make preparing delicious, Latin-inspired meals simple, quick and full of flavor."

Ingrid has been fascinated with food, cooking and style since she was a little girl. Her introduction to cooking began with her mother, a Cordon Bleu chef, at such a young age that she needed a stool to reach the stove. With her mother, she discovered her love of cooking and flair for entertaining. In just a short time, she developed her own distinct, vibrant style propelling her into the culinary world.

In 1993, she opened Rocca, the first restaurant in Miami to feature tabletop cooking on heated lava rock. In 2002, she began hosting bi-weekly cooking segments on Despierta America (Univision), inevitably launching her towards a full-time career in television. Ingrid can currently be seen on Food Network's Simply Delicioso and Univision/Galavision's Delicioso.

Ingrid published her first book, titled Simply Delicioso, in February 2008, bringing Latin flavors into homes and making them easy to prepare for home cooks of any skill level.

For more information on the Ingrid Hoffman collection, products and availability, please visit T-falusa.com. For more information on Ingrid, please visit www.simplydelicioso.com.

About T-fal

T-FAL® is a leading manufacturer of non-stick cookware and small kitchen appliances. T-fal headquartered in West Orange, NJ and is a division of Groupe SEB® USA. For more information, please visit www.t-falusa.com.

For further information including images and product samples, please contact Andres "Dru" Ortega at Kaplow PR at 212-221-1713 or aortega@kaplowpr.com.

Photo: http://www.newscom.com/cgi-bin/prnh/20100305/NY62582LOGO
PRN Photo Desk, photodesk@prnewswire.com
Source: T-fal

CONTACT: Andres "Dru" Ortega, Kaplow, +1-212-221-1713,
aortega@kaplowpr.com

Web Site: http://www.t-falusa.com/


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