Arbitron Executive Vice-President, CMO Alton Adams Named One of Radio Ink's 'Most Influential African Americans in Radio'

Arbitron Executive Vice-President, CMO Alton Adams Named One of Radio Ink's 'Most Influential African Americans in Radio'

Arbitron Multicultural Marketing Manager, Oveda Brown named to the Radio Ink 'Ones to Watch' List

COLUMBIA, Md., March 15 /PRNewswire-FirstCall/ -- Alton Adams, Arbitron Inc. (NYSE:ARB) Executive Vice President and Chief Marketing Officer, was recently named to Radio Ink's "Most Influential African-Americans in Radio" list. Mr. Adams joined Arbitron in early 2009 and became an integral participant in the ongoing dialogues with clients and industry leaders at a time when radio needed the most support. Adams has helped create a more customer centric approach and has been responsible for broadening Arbitron's platform as an advocate for the radio industry.

His tenure includes the Arbitron cross-platform advertising initiatives, the "We Hear You" and "Long Live Radio" campaigns. The "We Hear You" campaign uses employees and customers to highlight the Arbitron service enhancements and solutions upgrades that have been developed to create more user-friendly services for its clients. In the "Long Live Radio" campaign, Arbitron showcases real responses from diary respondents to highlight the important role of radio in everyday life.

"It is an honor to be recognized by Radio Ink and included with many illustrious members of the radio industry," said Adams. "Arbitron is uniquely positioned to help the industry navigate some of its current challenges and opportunities. Radio is an important companion to listeners in every market."

"We congratulate Alton on this prestigious honor," states William Kerr, President and CEO, Arbitron Inc. "It is wonderful to have his contributions recognized by the industry and to have the bar raised even higher for the year to come."

The "Most Influential African Americans in Radio" list is an annual list compiled by Radio Ink that accepts nominations for outstanding contributions to the promotion of the African-America radio industry.

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Oveda Brown, Multicultural Marketing Manager, Arbitron Inc. was named to the Radio Ink "Ones to Watch" list. Her work in Multicultural Marketing has helped champion Urban radio. Her efforts to raise the attention of Urban and Spanish-language radio stations in the advertising industry led to a new category for radio in the Association of National Advertisers Multicultural Awards. The award acknowledges excellence in multicultural advertising on radio stations.

"We are very proud of Oveda's leadership and positive outlook for the success of Urban and Spanish-language radio stations," said Alton Adams, EVP and Chief Marketing Officer, Arbitron. "Her commitment to promoting radio's value to the industry definitely makes her 'One to Watch'."

About Arbitron

Arbitron Inc. (NYSE:ARB) is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People MeterTM, a new technology for media and marketing research.

Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.

Source: Arbitron Inc.

CONTACT: Jessica Benbow, Arbitron Inc., +1-410-312-8363,
jessica.benbow@arbitron.com

Web Site: http://www.arbitron.com/

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