Arbitron Announces New Members of Expanded Radio Advisory Council

Arbitron Announces New Members of Expanded Radio Advisory Council

COLUMBIA, Md., March 18 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE: ARB) today announced new members of the expanded Arbitron Radio Advisory Council. On February 22, 2010, Arbitron announced new positions consisting of: one seat each added for Network Radio, Digital Radio and Public Radio; four additional representatives for Diary markets; and one additional representative each for Urban and Spanish-language broadcasters and clients from Portable People Meter(TM) markets.

In addition, one seat in Research and one in Spanish-language has a replacement representative.

Diary: (Four additional positions)
Erik Hellum, President, Gap Broadcasting
Frank Osborn, President, Qantum Communications
Craig Jacobus, President, South Central Communications
Dan Savadove, Chief Executive Officer, Main Line Broadcasting.

PPM: (Additional position)
John Fullam, Vice President/Market Manager, Greater Media, Philadelphia

Urban: (Additional position)
Deon Levingston, Vice President /General Manager, Inner City, New York

Spanish-language:
Jeff Liberman, President, Entravision (Additional position)

Gary Stone, President and Chief Operating Officer, Univision Radio (Replacement)

Researcher: (Replacement)
Amy Vokes, Vice President Research, Radio One

Digital Radio: (New position)
Deb Esayian, President, Emmis Interactive

Network Radio: (New position)
David Landau, President and Co-Chief Executive Officer, Dial-Global

Public Radio: (New position)

Bill Davis, President and Chief Executive Officer, Southern California Public Radio

The complete membership list of Arbitron Radio Advisory Council can be found at: http://www.arbitron.com/radio_stations/arac_members.htm

The New Arbitron Advisory Council Meetings

Arbitron also plans several enhancements intended to make the meetings more productive.

-- Dedicated tracks for both PPM and Diary ratings services added to
concentrate on issues and priorities specific to the needs of
customers in those markets.
-- Regular joint sessions between the Arbitron Radio Advisory and
Agency/Advertiser Councils to encourage dialogue between buyers and
sellers.
-- More open, interactive and positive dialogue centered on improving
communication and enhancing industry partnership.

All current and recently-elected members of the Arbitron Radio Advisory Council will continue with their terms.

The Spring 2010 Radio Advisory Council meeting will be held May 11-12 in Annapolis, Maryland.

About the Arbitron Radio Advisory Council

The Arbitron Radio Advisory Council was founded 30+ years ago to provide valuable client feedback and advice to Arbitron. Over the years, the Council has served as the voice of Arbitron's radio industry clients, advising Arbitron on issues important to radio and helping to improve Arbitron's services and policies. Over the years, the Council has encouraged Arbitron to introduce several important service and quality improvements including increases in Diary and PPM sample sizes, implementation of cell phone sampling and the introduction of sample quality benchmarks.

The Council's mission is to provide a forum for industry leaders to collaborate with Arbitron's senior management about the priorities, key business drivers and issues that are important to radio and advertising customers, provide feedback about how Arbitron's services and policies can be better aligned with customer needs, advise how Arbitron can enhance its communication and partnership initiatives and review and discuss the implications of services, policies or methods that may impact its customers.

http://www.arbitron.com/radio_stations/arac.htm

About Arbitron

Arbitron Inc. (NYSE:ARB) is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.

Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.

PPM ratings are based on audience estimates and are the opinion of Arbitron and should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

Arbitron Forward-Looking Statements

Statements in this release that are not strictly historical, including the statements regarding expectations for 2010 and any other statements regarding events or developments that we believe or anticipate will or may occur in the future, may be "forward-looking" statements. There are a number of important factors that could cause actual events to differ materially from those suggested or indicated by such forward-looking statements. These factors include, among other things, the current global economic recession and the upheaval in the credit markets and financial services industry, competition, our ability to develop and successfully market new products and technologies, our ability to successfully commercialize our Portable People Meter(TM) service, the growth rates and cyclicality of markets we serve, our ability to expand our business in new markets, our ability to successfully identify, consummate and integrate appropriate acquisitions, the impact of increased costs of data collection including a trend toward increasing incidence of cell phone-only households, litigation and other contingent liabilities including intellectual property matters, our compliance with applicable laws and regulations and changes in applicable laws and regulations, our ability to achieve projected efficiencies, cost reductions, sales growth and earnings, and international economic, political, legal and business factors. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in our SEC filings, including our 2009 Annual Report on Form 10-K. These forward-looking statements speak only as of the date of this release and the Company does not assume any obligation to update any forward-looking statement.

Source: Arbitron Inc.

CONTACT: Jessica Benbow, Arbitron Inc., +1-410-312-8363,
jessica.benbow@arbitron.com

Web Site: http://www.arbitron.com/

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