Alpha Rev Taps Director Mark Pellington for 'New Morning' Video

Alpha Rev Taps Director Mark Pellington for 'New Morning' Video

MAJOR LABEL DEBUT SET FOR RELEASE APRIL 20 2010 Band to appear on ABC Family's hit series 'Greek' on March 15 Set to showcase at SXSW 2010

BURBANK, Calif., March 2 /PRNewswire/ -- Hollywood Records newest signing Alpha Rev chose their hometown of Austin, TX to film their first video for "New Morning," the premiere single and title track from their upcoming Hollywood Records debut CD. At the helm, Mark Pellington, acclaimed director of films like "Arlington Road" and "The Mothman Prophecies" as well as memorable music videos for artists like Bruce Springsteen, U2, Pearl Jam and The Foo Fighters.

Though Pellington rarely accepts music video assignments, the director says he was deeply inspired by the intensity of Alpha Rev's music and lobbied to work with the band. Led by singer and lyricist Casey McPherson, Alpha Rev makes its major label album debut with New Morning which was produced by David Kahne (Paul McCartney, Sublime, The Strokes) and will arrive in stores and at online retailers on April 20.

Composed of McPherson, along with Derek Dunivan (guitar), Tommy Roalson (drums), Dave Wiley (cello), Alex Dunlap (bass), Brian Batch (violin) and Derek Morris (keyboards), Alpha Rev formed in 2005 and their songs have been featured in various television series including "Melrose Place" and Bravo's "NYC Prep." The band itself will make a guest appearance on ABC Family's hit series "Greek" on March 15 performing two songs from the New Morning CD.

Alpha Rev was ranked as the #1 indie band from Texas and the #16 indie band nationwide on MySpace. In 2008, they were named by Austin Monthly as one of the local bands most likely to succeed. After signing with Hollywood, Alpha Rev began recording New Morning at New York's Avatar Studios. Coming off a college tour with Owl City, Alpha Rev's next stop will be to perform at the South by Southwest music festival next month.

Source: Hollywood Records

CONTACT: Heather Davis of Hollywood Records Publicity, +1-212-333-1021,
heather.davis@disney.com

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