REPLAY, Fueled by Gatorade(R) Returns for Season Two on FOX Sports Net; Features Two Detroit Hockey Powerhouses

REPLAY, Fueled by Gatorade(R) Returns for Season Two on FOX Sports Net; Features Two Detroit Hockey Powerhouses

Trenton and Detroit Catholic Central Set to REPLAY 1999 Tie Game Called Due To a Dramatic Injury

CHICAGO, Feb. 26 /PRNewswire/ -- Today, The Gatorade Company and FOX Sports Net announce the second season of the successful, original program, REPLAY the Series, Fueled by Gatorade, which re-stages classic games between some of the nation's biggest high school sports rivalries. In its second season, REPLAY will reunite two high school hockey powerhouses from Detroit - the Trenton Trojans and the Detroit Catholic Central Shamrocks - who were unable to finish their second match up of the 1999 season after a life threatening injury forced an early end to the game with the score tied 4-4.

"Hockey passion runs deep in Detroit, and is felt throughout the community," said Brendan Shanahan, NHL Vice-President and former Detroit Red Wings forward. "The NHL is thrilled Gatorade is giving the original players of these two teams a second chance to settle their score in front of all their friends and family."

To get ready for their once-in-a-lifetime rematch, the Trenton and DCC players will take part in a customized 8-week training and nutrition program developed by the Gatorade Sports Science Institute (GSSI) and implemented with the help of professionals from Velocity Sports Performance. GSSI has worked with elite and professional athletes for more than 25 years and will help the Trenton and DCC squads understand their individual fueling needs as athletes before, during and after their on- and off-ice training sessions.

"We are looking forward to working with these athletes to prove once you're an athlete, you're always an athlete," said Sarah Robb O'Hagan, chief marketing officer of Gatorade. "It's an honor to be able to prepare these teams to come together in the spirit of sport, passion and good natured rivalry as they compete for their schools one last time."

The REPLAY game is tentatively scheduled to take place in early May and a documentary produced by FOX Sports Net about the REPLAY athletes' journey will air nationwide in June.

"This is an exciting opportunity to collaborate with Gatorade on a very creative and home grown project," said Read Jackson, FSN's senior vice president of production and executive producer of REPLAY. "The tone of the REPLAY documentary series provides a trip down memory lane as viewers get to vicariously re-live their high school sports experience, whether they played on a team or not."

As the Trenton and DCC players prepare for their game, REPLAY fans can follow their journey by visiting www.replaytheseries.com, the official home of REPLAY. Visitors to the site can also check out the first season of REPLAY that featured one of the nation's biggest high school football rivalries between the Easton Area Red Rovers and the Phillipsburg Stateliners.

REPLAY, a series of sports documentaries focusing on rematches between great rivalries, is based on an original concept from the creative teams at Gatorade and TBWA\Chiat\Day Los Angeles.

About Gatorade

The Gatorade Company, a division of PepsiCo (NYSE:PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company's product portfolio is built around the G Series(TM), a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01(TM)), during (Gatorade® Perform 02 and G2® Perform 02), and after (Gatorade Recover 03(TM)) training or competition. For more information, please visit www.gatorade.com.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

About FOX Sports Net

FSN is the nation's leading provider of local sports. Through its 19 owned-and-operated regional networks, FSN serves as the TV home to more than half of all MLB, NHL, and NBA teams. FSN's nationwide roster of regional sports networks includes FOX Sports Arizona, FOX Sports Carolinas, FOX Sports Detroit, FOX Sports Florida, FOX Sports Houston, FOX Sports Indiana, FOX Sports Kansas City, FOX Sports Midwest, FOX Sports North, FOX Sports Ohio, FOX Sports Oklahoma, FOX Sports South, FOX Sports Southwest, FOX Sports Tennessee, FOX Sports West, FOX Sports Wisconsin, PRIME Ticket, SportSouth, and Sun Sports. FSN produces close to 5,000 live local events each year, including more than 2,800 in high definition, making FSN the most prolific producers of HD Sports programming in the country. In addition to its thousands of home team games and a wide variety of locally produced sports programs, FSN televises national sports events and programs, including Pac-10 and ACC basketball and Pac-10 and Big 12 football.

Source: Gatorade

CONTACT: Julie Mason, +1-412-496-3196, julie.mason@fleishman.com, for
Gatorade

Web Site: http://www.gatorade.com/

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