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Tuesday, February 23, 2010

Outdoor Channel Elevates Greg Harrigan to Executive Vice President of Advertising Sales

Outdoor Channel Elevates Greg Harrigan to Executive Vice President of Advertising Sales

TEMECULA, Calif., Feb. 23 /PRNewswire-FirstCall/ -- Effective immediately, Outdoor Channel Holdings, Inc. (NASDAQ:OUTD), parent company of America's leader in Outdoor TV, today announced the promotion of Greg Harrigan to Executive Vice President of Advertising Sales for Outdoor Channel, from Senior Vice President.

In his new role, the industry veteran will oversee the Company's national advertising sales activities and operations. Mr. Harrigan will direct sales strategy, develop new account acquisitions and create category growth programs.

"Greg is a seasoned leader who understands the strategic value of Outdoor Channel for our advertisers," said Roger Werner, President & CEO of Outdoor Channel. "We are pleased to announce this well deserved promotion within our advertising sales division, and we expect that Greg's efforts will continue to produce successful advertising experiences for our marketing partners."

Mr. Harrigan joined Outdoor Channel in May 2002. During his tenure with the Company, he has been a key player in producing advertising sales success for Outdoor Channel.

"There has been significant momentum behind Outdoor Channel's growth. Our ongoing investments in our multiplatform offerings, innovative formats and top-notch personalities continue to provide new and creative opportunities for advertisers," said Mr. Harrigan. "It's an exciting time to lead our sales effort and leverage the extraordinary value of our brand to serve clients and drive revenue."

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.


Source: Outdoor Channel Holdings, Inc.

CONTACT: For Company: Tom Hornish, Chief Operating Officer,
+1-951-699-6991, ext. 104, thornish@outdoorchannel.com; For Media: Nancy
Zakhary, Brainerd Communicators, Inc., +1-212-986-6667, nancy@braincomm.com

Web Site: http://www.outdoorchannel.com/


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