NBC to Use AT&T Networking Services for Live Transmission of 2010 Vancouver Olympic Winter Games

NBC to Use AT&T Networking Services for Live Transmission of 2010 Vancouver Olympic Winter Games

NEW YORK, Feb. 10 /PRNewswire-FirstCall/ -- NBC Universal, the exclusive U.S. broadcaster of the 2010 Vancouver Olympic Winter Games, is collaborating with AT&T* to help bring live coverage of the events to fans. The company will use AT&T's managed network solution to support expanding bandwidth requirements and deliver programming to viewers across the U.S.

With consumers using more platforms than ever - including TV, PCs and mobile phones - to view high-definition video, NBC needed reliable network bandwidth to effectively deliver live and recorded Olympic Games content. Under a seven-event contract through 2012, AT&T is providing a managed private networking solution that connects NBC's space in the International Broadcast Center (IBC) production facilities at the Olympic Winter Games with NBC facilities in the U.S. Through this networking arrangement, AT&T is able to transfer bandwidth-intensive, high-definition video from the Vancouver Games to NBC's U.S. facilities, which are then able to distribute the coverage on televisions, AT&T mobile phones and NBCOlympics.com for video streaming of events.

In advance of the 2010 Olympic Winter Games, AT&T and NBC teams worked collaboratively on long-range planning and testing to facilitate high-quality execution. AT&T arranged diverse, always-on network circuits with back-up features and multiple transfer paths to help ensure that coverage is transmitted seamlessly, even if a circuit unexpectedly fails. With dedicated AT&T teams providing support on-site in Vancouver, at NBC's headquarters in New York and in AT&T's support centers, network performance is constantly monitored and managed to help ensure 24/7 transmission of event coverage.

In support of NBC's initiative to bring quality video content to consumers on their preferred platform, AT&T recently announced a separate agreement with NBC to provide all-hours event coverage on AT&T mobile phones, AT&T U-verse(SM) TV and broadband-enabled PCs. AT&T is the only mobile phone carrier that will deliver live video coverage from the Vancouver Games.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.facebook.com/ATT to discover more about our consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.

Source: AT&T Inc.

CONTACT: Alyson Cavalere of AT&T Corporate Communications,
+1-617-692-0510, acavalere@attnews.us

Web Site: http://www.att.com/

-------
Profile: intent