MobiTV, Inc. Reports Double Digit Increase in Daily Viewership Driven by Live Events, Breaking News and Entertainment

MobiTV, Inc. Reports Double Digit Increase in Daily Viewership Driven by Live Events, Breaking News and Entertainment

Tune-in spike for company's flagship product attributed to high profile content from marquee partners

EMERYVILLE, Calif., Feb. 25 /PRNewswire/ -- Capitalizing on consumer interest in breaking news, live events and entertainment, MobiTV, Inc. continues to experience viewership and subscriber growth for its mobile television and video on demand service.

With millions of subscribers, the company's flagship
application, called 'MobiTV' (available through AT&T, Verizon
and other carriers, and as 'Sprint TV' on the Sprint network),
has experienced a 49 percent increase in daily viewing minutes
WHAT: over the year prior.

The most recent example of live news driving tune-in was the
Tiger Woods press conference, responsible for a 3X jump in
MobiTV viewership on channels airing the event: ABC News NOW,
FOX News, MSNBC and ESPN Mobile TV. Airing at 8 a.m. PT/11
a.m. ET, the event was also a key indicator of mobile TV
viewing behavior, specifically the consumer appetite for
WHY: viewing live events on the go.

Beyond its core product, MobiTV, Inc. powers vertically themed
content through its hosted technology platform. Examples
include the NBA League Pass Mobile, the first to deliver live
games from a major sports league across multiple mobile
platforms, and the Ultimate Fighting Championship application
for iPhone, the first to offer live Pay-Per-View content on
AND: mobile.

"Breaking news, sports and other live events are proven
catalysts for tune-in and usage spikes," said Ray DeRenzo,
CMO of MobiTV, Inc. "We're focused on delivering an experience
that is more than just TV on your cell phone with a live
experience that compliments the on-demand offerings that
consumers care about, which we believe will continue to
QUOTES: inspire increased consumer demand for our service."

"As an end-to-end managed service, major wireless operators
turn to MobiTV, Inc to deliver the experiences their
subscribers are asking for. We're continuing to innovate on
our platform, which is designed to scale with the demands of
the rapidly growing mobile TV market," said Kay Johansson, CTO
of MobiTV, Inc.

MobiTV, Inc.'s technology was the first to bring live TV to
mobile devices, and the company is driven by a passion for
delivering personalized, engaging and relevant mobile media
experiences to millions of subscribers. Our deep relationships
with wireless operators enable consumers to receive top-tier
content from brands like NBC, ESPN, Disney, CBS, Warner Music
and many more. MobiTV, Inc. applications, available on
hundreds of handsets and compatible with nearly every mobile
operating system, are powered by an industry-exclusive
technology platform that can be deployed by wireless operators
ABOUT: or hosted by MobiTV, Inc.

Founded in 1999, MobiTV, Inc. is a privately-held company with
headquarters in Emeryville, California. For more information
about MobiTV managed end-to-end services and hosted content
delivery technology and solutions, please visit:
www.mobitv.com/technology. To learn more about MobiTV
applications and services, go to: www.mobitv.com/products/
apps/tv/. To learn more about MobiTV mobile music products
and services, go to: www.mobitv.com/products/apps/radio/

MobiTV and the MobiTV logo are trademarks, service marks, and/
or registered trademarks of MobiTV, Inc. in the United States
and in other countries. All other trademarks, service marks,
and product names used herein are the property of their
respective owners.

Source: MobiTV, Inc.

CONTACT: Adam Silber, +1-650-691-7304, silber@airfoilpr.com, for MobiTV,
Inc.

Web Site: http://www.mobitv.com/technology

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