IndiaMART.com Ad Campaign Brings Small Business Into Spotlight

IndiaMART.com Ad Campaign Brings Small Business Into Spotlight

NEW DELHI, February 16, 2010/PRNewswire/ --

- Nationwide Ad Campaign Launched Across Radio, Internet & Print Media.

- First Ever Radio Campaign by any Online B2B Player in India.

- The Campaign Focuses on Boosting B2B Trade With "Buy-Sell Products in
20,000 Categories" Theme.

- In a First of its Kind Branding Experiment, IndiaMART Will Have Fixed
Presence Across all Pages of Timesofindia.com and Economictimes.com.

India's largest online B2B marketplace, IndiaMART.com has launched a
nationwide advertising campaign across radio, Internet and print media. The
two month long campaign aims to enable bulk buyers and suppliers to find and
discover the right business partners across India and overseas. This drive is
an extension of raising awareness among SMEs and MSMEs to bring them online.

Announcing the launch, Founder and CEO, IndiaMART.com, Mr. Dinesh
Agarwal, said, "The world is changing fast and everyone knows it. More and
more people are doing business online and even the smallest business can no
longer afford not to be there on the Internet. IndiaMART.com has made it very
simple for buyers and suppliers to do business from anywhere to anywhere. We
wish for all SMEs and MSMEs to become part of the silent revolution and adopt
the Internet as a new way of doing business to achieve sustainable expansion,
growth and competitiveness."

Agarwal further added, "At a time when everyone is cutting on hiring and
marketing activities, the Internet serves as an economical means of reaching
newer markets. There are numerous such hidden opportunities that businesses
can explore online."

Founded in 1996, IndiaMART.com has been at the forefront of fostering
trade between buyers and suppliers. The company is a proud and deserving
recipient of Emerging India and Red Herring awards for its efforts. Talking
about the campaign, Arun Tyagi, General Manager, Marketing, IndiaMART.com,
said, "India has more than 10 million SMEs, of which only about 1 million
SMEs are online. Our integrated marketing campaign aims to bridge this gap by
communicating the benefits of the Internet to the small and medium businesses
and make them understand how the Internet has become a new channel of sales
for their business. Nationwide presence across print, radio and Internet
shall help us in taking our message to a large part of the target audience."

Elaborating on the campaign, Tyagi adds, "In a first of its kind branding
experiment, we will have fixed presence across all the pages of
Timesofindia.com and Economictimes.com for the entire duration of the
campaign." The campaign will also be aired across 12 stations of Radio Mirchi
including Delhi, Mumbai, Kolkata, Pune, Hyderabad, Bangalore, Ahmedabad,
Surat, Vadodara, Jaipur, Jalandhar and Indore. The radio jingle has been
uploaded on social networking site Facebook:
http://www.facebook.com/video/video.php?v=1336184854816&ref=mf

The print campaign includes major dailies like Times of India, Economic
Times, Navbharat Times, Maharashtra Times and Vijay Karnataka. On the
Internet, Google, Yahoo, Rediff, Moneycontrol, Timesofindia.com,
Economictimes.com, Indianexpress.com and more than 1000 other top websites
through various ad networks will run the campaign.

About IndiaMART.com

IndiaMART.com is India's largest online B2B marketplace connecting global
buyers with suppliers through business directories, online product catalogs,
buy-sell offers, industry specific marketplaces, printed media and trade
shows participation.

Founded in 1996, the company has a presence in over 100 cities pan-India.
With approximately 1000 employees, IndiaMART.com offers an extensive range of
value-added products and services to over 500,000 members and over 5 million
global buyers across industries and verticals.

IndiaMART.com has won numerous awards over the years including Red
Herring 100 Asia & Emerging India and the company has been widely covered by
media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times,
Financial Express, etc. Its existing investors include Intel Capital and
Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.

For more information, please visit:
http://www.indiamart.com/press-section/

Media Contacts

IndiaMART.com
Arun Tyagi
Marketing & PR
M: +91-9711003832
T: +91-120-3911000
F: +91-120-2424943
E: pr@indiamart.com

Source: IndiaMART.com

Media Contacts: IndiaMART.com, Arun Tyagi, Marketing & PR, M: +91-9711003832, T: +91-120-3911000, F: +91-120-2424943, E: pr@indiamart.com

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