Hurray! Reports Fourth Quarter and Fiscal Year 2009 Unaudited Financial Results

Hurray! Reports Fourth Quarter and Fiscal Year 2009 Unaudited Financial Results

BEIJING, Feb. 28 /PRNewswire-Asia/ Hurray! Holding Co., Ltd. (NASDAQ: HRAY), a leading company in artist development, music production and wireless music distribution and other wireless value-added services in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2009.

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Financial Highlights

Highlights for the Fourth Quarter of 2009:
-- Total revenues: $6.2 million, representing a decrease of $0.7 million
quarter-over-quarter and a decrease of $8.2 million year-over-year.
-- Wireless value-added services ("WVAS") revenues: $2.3 million,
representing a decrease of $2.2 million quarter-over-quarter and a
decrease of $9.2 million year-over-year.
-- Recorded music revenues, which are from our record label businesses:
$3.9 million, representing an increase of $1.5 million
quarter-over-quarter and an increase of $0.9 million year-over-year.
-- Net loss attributable to Hurray! Holding: $4.6 million
-- EBITDA(1) : a net loss of $4.5 million
-- Loss per ADS-basic and diluted: $0.21

Highlights for the Fiscal Year 2009:
-- Total revenues: $34.6 million, as compared with $54.0 million for 2008
-- WVAS revenues: $20.1 million, as compared with $42.7 million for 2008.
-- Recorded music revenues: $14.5 million, as compared with $11.3 million
for 2008
-- Net loss attributable to Hurray! Holding: $22.7 million, as compared
with net loss of $12.0 million for 2008
-- EBITDA(1) : $20.6 million, as compared with $ 9.7 million for 2008
-- Loss per ADS-basic and diluted: $1.03

Commenting on the fourth quarter results, Mr. Haibin Qu, Acting CEO of Hurray! stated:

"As a result of Hurray!'s focused effort in restructuring our business resources in the past few months, we are pleased to have improved our non-WVAS business profitability despite ongoing WVAS industry headwinds which have impacted our WVAS business. Going forward, we will execute our new strategic initiatives according to our long-term strategies to further develop Hurray! into a leading digital media entertainment distribution platform."

Business Results

Total revenues for the fourth quarter ended December 31, 2009 were $6.2 million, representing a decrease of 10.2% from $6.9 million for the previous quarter and 57.2% from $14.4 million for the same quarter last year.

Total revenues for fiscal year 2009 were $34.6 million, representing a decrease of 35.8% from $54.0 million for fiscal year 2008.

Total WVAS revenues were $2.3 million for the fourth quarter of 2009, representing a decrease of 48.2% from $4.5 million in the previous quarter and 79.9% from $11.5 million in the same quarter of 2008 as a result of business operation environment changes and our internal integrations.

Total WVAS revenues for fiscal year 2009 were $20.1 million, a decline of 52.7% as compared with $42.7 million in fiscal year 2008.

Recorded music revenues, for the fourth quarter ended December 31, 2009, which represent revenues of our controlled music companies Freeland Music, Huayi Brothers Music, Hurray! Secular Bird and Seed Music, which was acquired on January 1, 2009, were $3.9 million, increased from $2.4 million in the previous quarter and $3.0 million in the same period of 2008, mainly reflects the effects of our ongoing resource realignment and business integration.

Total recorded music revenues for fiscal year 2009 were $14.5 million, representing growth of 28.2% as compared with $11.3 million in 2008.

Gross margin was 20.1% for the fourth quarter of 2009 as compared with 20.7% for the previous quarter and 5.0% for the same period of 2008.

For fiscal year 2009, gross margin was 19.3% as compared with 26.7% for fiscal year 2008.

Gross margin for WVAS was 33.1% for the fourth quarter of 2009, as compared with 27.3% in the previous quarter, and 2.9% for the same period of 2008.

Gross margin for WVAS was 24.0% for fiscal year 2009 as compared with 23.0% for fiscal year 2008.

Recorded music gross margin was 12.3% for the fourth quarter of 2009 as compared with 8.6% in the previous quarter and 13.0% for the same period of 2008.

Recorded music gross margin was 12.8% for fiscal year 2009 as compared with 40.4% for fiscal year 2008.

Total gross profit was $1.2 million for the fourth quarter of 2009, as compared with $1.4 million for the previous quarter, and $0.7 million for the same period of 2008.

For fiscal year 2009, total gross profit was $6.7 million, a decline of 53.5% as compared with $14.4 million for fiscal 2008.

Total operating expenses were $6.3 million for the fourth quarter of 2009. This represents a decrease of 3.5% as compared with the total operating expenses of $6.5 million for the previous quarter, and an increase of 5.0% as compared with the total operating expenses of $6.0 million for the same period of 2008.

For fiscal year 2009, total operating expenses, which included provisions for account receivable and other current assets of $3.8 million, professional service fees relating to the Shanda tender offer of $2.5 million, impairment for goodwill of $3.6 million and a write-down for intangible assets of $ 3.5 million for our music business due to the continued challenging business conditions, were $33.4 million, representing an increase of 47.3% as compared with $22.7 million for fiscal 2008 which included impairment for intangible assets of $2.5 million and goodwill of $2.7 million.

The income tax expense for the fourth quarter of 2009 was approximately $6,000, as compared with $0.7 million in the previous quarter and an income tax benefit of approximately $93,000 for the same period of 2008.

For fiscal 2009, interest income was $0.5 million as compared with $1.6 million in 2008, and income tax expense was $0.2 million compared with $0.5 million in 2008.

Net loss attributable to Hurray! Holding was $4.6 million for the fourth quarter of 2009.

For the fiscal year 2009, net loss attributable to Hurray! was $22.7 million, compared with net loss of $12.0 million for the fiscal 2008.

EBITDA was negative $4.5 million for the quarter ended December 31, 2009, as compared with an EBITDA of negative $4.0 million in the previous quarter. A reconciliation of net loss attributable to Hurray! Holding Company under U.S. generally accepted accounting principles (GAAP) and adjusted EBITDA is included at the end of this release.

EBITDA was negative $20.6 million for fiscal year 2009, as compared with negative $9.7 million in the previous year.

Fully diluted loss per ADS was $0.21 based on a weighted average of 22.0 million diluted ADSs for the fourth quarter of 2009, as compared with the diluted loss per ADSs of $0.23 based on a weighted average of 22.0 million diluted ADSs for the previous quarter, and a fully diluted loss per ADS of $0.42 based on a weighted average of 21.9 million diluted ADSs for the fourth quarter of 2008.

Fully diluted loss per ADS was $1.03 based on a weighted average of 22.0 million diluted ADSs for fiscal year 2009 as compared with $0.55 based on a weighted average of 21.9 million diluted ADSs for fiscal 2008.

As of December 31, 2009, the Company had $48.5 million in cash and cash equivalents, and short term time deposit of $10.0 million.

Business Highlights

Hurray! continued executing its strategy of developing proprietary content and diversifying distribution channels, with the following highlights:

-- Hurray! launched 11 new mobile games and mobile themes on China
Mobile's portal in the fourth quarter of 2009, including "Heavy Metal
World 2", and "X-Snake". In the first quarter of 2010, we are
launching another 12 new mobile games, mobile themes and mobile
software on China Mobile's portal, and 3 new mobile games on each
China Unicom's and China Telecom's portal respectively

-- In November, "The World of Legend - Magical Land" was selected as one
of the high-rated mobile games in China Mobile's G-plus game package,
and was the number one downloaded mobile games for the month.

-- Hurray! affiliated music companies, including Huayi Brothers Music,
Freeland Music, New Run Entertainment, Secular Bird and Seed Music,
released a series of new songs, including 28 albums, and launched
successful marketing programs to promote the new releases
simultaneously over Internet and wireless platforms. Subsequently,
"Love Embrace" by Kuo Shu Yao (better known as "Yao Yao"), topped the
Taiwan best-seller list as album sales soared for 2 consecutive weeks.
Another Seed Music's popular singer, Landy Wen ("Wen Lan"), held a
press conference in Beijing to promote her latest album "Dancing
Queen" on October 27. Huayi Brothers Music artist, Laure Shang ("Shang
Wen Jie") also released her most impressive album so far, "Time Lady"
during this quarter.

-- Hurray! artists, including Landy Wen received awards for their
outstanding performances at various prestigious music award ceremonies
in Asia, including "Best EP" for Landy Wen.

Business Outlook

Completion of Merger with Ku6 Holding Limited ("Ku6")

On January 21, 2010, the Company announced the completion, effective January 18, 2010, of the previously announced merger with Ku6, a leading online video portal in China, pursuant to the Share Purchase Agreement by and among Hurray!, Ku6 and the shareholders of Ku6 dated as of November 26, 2009. Following the completion of this merger, the Company announced the appointment of Mr. Danian Chen and Mr. Shanyou Li to the Hurray! Board of Directors, effective January 19, 2010.

Note to the Financial Information

The unaudited financial information disclosed above is preliminary. The audit of the financial statements and related notes to be included in the Company's annual report on Form 20-F for the year ended December 31, 2009 is still in progress. Adjustments to the financial statements may be identified when audit work is completed, which could result in significant differences from the audited financial statements to this preliminary unaudited financial information relating to. In addition, because management's evaluation of the Company's internal controls over financial reporting in connection with the Sarbanes-Oxley Act of 2002 has not yet been completed, the Company makes no representation as to the effectiveness of those internal controls as of the end of the Company's fiscal year 2009.

Conference Call

The Company will host a conference call
to discuss the fourth quarter and 2009
fiscal year results at

10: 00 pm Eastern Standard Time
Time: on February 28, 2010
or 11:00 am Beijing/Hong Kong
Time on March 1, 2010

The dial-
in
number: +1-800-510-9691 (US)
+1-617-614-3453(International)
Password: 65049841

A replay of the call will be available
from March 1, 2010 until March 8, 2010
as follows:
+1-888-286-8010 (US)
+1-617-801-6888 (International)
Password: 28033228

Additionally, a live and archived web cast of this call will be available at: http://phx.corporate-ir.net/playerlink.zhtml?c=187793&s=wm&e=2732667

or http://www.hurray.com.cn/english/home.htm

About Hurray! Holding Co., Ltd.

Hurray! is a leading company in artist development, music production and offline distribution in China through its record labels and also organizes concerts and other music events in China through its music subsidiaries.

Hurray! is also a leading online distributor of music and music-related products such as ringtones, ringbacktones, and truetones to mobile users in China through the full range of wireless value-added services platforms over mobile networks and through the internet.

The Company also provides a wide range of other wireless value-added services to mobile users in China, including games, pictures and animation, community, and other media and entertainment services.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward- looking statements by terminology such as "will," "expects," "believes" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: continued competitive pressures in China's wireless value-added services market; changes in technology and consumer demand in this market; the risk that Hurray! may not be able to control its expenses in future periods; Hurray!'s ability to succeed in the music development, production and distribution business, with which it has only limited experience; changes in the policies of the mobile operators in China or the laws governing wireless value-added services; the state of Hurray!'s relationships with China's mobile operators and the risk that Hurray! may be subject to further sanctions and penalties from them in future periods; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including the Company's annual report on Form 20-F. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

(1) A non-GAAP measure, which is defined as net loss attributable to Hurray! Holding company except for income (loss) before interest, income tax, depreciation and amortization.

Hurray! Holding Co., Ltd.
Unaudited Condensed Consolidated Balance Sheets

As of As of
December December
31, 2009(1) 31, 2008
(As Adjusted)(1)
(in thousands of U.S. dollars)

Assets
Current assets:
Cash and cash equivalents $48,489 $59,473
Short-term investment 10,000 -
Accounts receivable, net 3,192 12,658
Prepaid expenses and other
current assets 1,834 4,170
Amount due from related parties 63 745
Current deferred tax assets - 363
Inventories, net 197 255
Receivable on disposal of subsidiary - 47
-----------------------------------
Total current assets 63,775 77,711

Deposits and other non-current assets 332 720
Prepaid acquisition cost - 2,507
Property and equipment, net 880 980
Acquired intangible assets, net 1,082 1,945
Investment in equity affiliate - 825
Goodwill 2,099 3,157
Non-current deferred tax assets - 479
-----------------------------------
Total assets $68,168 $88,324
===================================

Liabilities and shareholders' equity
Current liabilities:
Accounts payable $3,959 $2,454
Accrued expenses and other
current liabilities 6,261 3,033
Amount due to related parties 440 208
Income tax payable 655 124
Current deferred tax liabilities 12 497
-----------------------------------
Total current liabilities 11,327 6,316

Long term payable 17 24
Non-current deferred tax
liabilities 263 292
-----------------------------------
Total liabilities 11,607 6,632
-----------------------------------

Redeemable non-controlling interest 371 -

Shareholders' equity:
Ordinary shares 110 110
Additional paid-in capital 75,190 75,013
Accumulated deficit (30,859) (8,201)
Accumulated other comprehensive
income 9,954 9,987
-----------------------------------
Total Hurray! Holding
shareholders' equity 54,395 76,909
-----------------------------------
Non-controlling interest(2) 1,795 4,783
-----------------------------------
Total shareholders' equity 56,190 81,692
-----------------------------------
Total liabilities and
shareholders' equity $68,168 $88,324
===================================

Hurray! Holding Co., Ltd.
Unaudited Condensed Consolidated Statements of Operations

For the three months ended For the year ended
December December December December
31, 31, 31, 31,
2009 2008 2009 2008
(in thousands of U.S. (in thousands of U.S.
dollars, except share dollars, except share
and per share data) and per share data)
-------- ------- -------- -------
Revenues:
Wireless value- added
services 2,300 11,454 20,169 42,672
Recorded music 3,870 2,972 14,473 11,287
-------- ------- -------- -------
Total revenues 6,170 14,426 34,642 53,959

Cost of revenues:
Wireless value- added
Services 1,538 11,117 15,332 32,840
Recorded music 3,392 2,586 12,625 6,730
-------- ------- -------- -------
Total cost of revenues 4,930 13,703 27,957 39,570
-------- ------- -------- -------
Gross profit 1,240 723 6,685 14,389

Operating expenses:
Product development 88 154 467 992
Selling and marketing 1,116 2,370 6,330 9,132
General and
Administrative 4,518 2,520 22,992 11,427
Impairment of goodwill 584 965 3,593 2,675
Gain on reduction of Unicom
liability - - - (1,557)
Total operating
expenses 6,306 6,009 33,382 22,669
-------- ------- -------- -------

Loss from operations (5,066) (5,286) (26,697) (8,280)

Interest income 83 215 454 1,613
Other income 37 6 342 247
Interest expense (3) - (14) -
Foreign exchange loss - (4,518) - (8,990)
Gain on reduction of
acquisition payable - - - 5,000
-------- ------- -------- -------
Loss before provision for
income taxes, equity in
(loss) earnings of
affiliate (4,949) (9,583) (25,915) (10,410)

Income tax (benefit)
expense 6 (93) 234 486
-------- ------- -------- -------
Loss before equity in
(loss) earnings of
affiliate (4,955) (9,490) (26,149) (10,896)

Equity in (loss)earnings of
affiliate, net of tax (377) 30 (704) 64
Impairment of the
investment in music
equity affiliate - - (210) (1,871)

Loss from continuing
operations (5,332) (9,460) (27,063) (12,703)
Discontinued operations:
Gain on sale of subsidiary,
net of tax - 47 222 413

Net loss (5,332) (9,413) (26,841) (12,290)
Less: Net loss attributable
to the non- controlling
interest(2) 746 235 4,183 337

Net loss attributable
to Hurray!
Holding Company (4,586) (9,178) (22,658) (11,953)

Net loss per share- basic
Loss from continuing
Operations ($0.00) ($0.00) ($0.01) ($0.01)
Gain from discontinued
operations $0.00 $0.00 $0.00 $0.00
Net loss ($0.00) ($0.00) ($0.01) ($0.01)

Net loss per ADS- basic
Loss from continuing
Operations ($0.21) ($0.42) ($1.04) ($0.57)
Gain from discontinued
operations $0.00 $0.00 $0.01 $0.02
Net loss ($0.21) ($0.42) ($1.03) ($0.55)

Net loss per share- diluted
Loss from continuing
operations ($0.00) ($0.00) ($0.01) ($0.01)
Gain from discontinued
operations $0.00 $0.00 $0.00 $0.00
Net loss ($0.00) ($0.00) ($0.01) ($0.01)

Net loss per ADS- diluted
Loss from continuing
Operations ($0.21) ($0.42) ($1.04) ($0.57)
Gain from discontinued
operations $0.00 $0.00 $0.01 $0.02
Net loss ($0.21) ($0.42) ($1.03) ($0.55)

Weighted average shares
used in calculating
basic loss per
share 2,197,770,091 2,189,982,906 2,196,291,947 2,185,615,129
Weighted average
ADSs used in
calculating
basic loss per
ADS 21,977,701 21,899,829 21,962,919 21,856,151
Weighted average
shares used in
calculating diluted
loss per
share 2,197,770,091 2,189,982,906 2,196,291,947 2,185,615,129
Weighted average
ADSs used in
calculating diluted
loss per ADS 21,977,701 21,899,829 21,962,919 21,856,151

The use of non-GAAP financial measures:

To supplement its consolidated financial statements presented in accordance with generally accepted accounting principles ("GAAP") in the United States, Hurray! uses a non-GAAP measure of EBITDA, which is adjusted from results based on GAAP to exclude certain expenses. Hurray!'s management believes the use of this non-GAAP financial measure provides useful information to both management and investors by excluding certain expenses that are not related to the company's operations. This non-GAAP financial measure also facilitates management's internal comparisons to Hurray!'s historical performance and our competitors' operating results. Hurray! believes this non-GAAP financial measure is useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. The presentation of this additional financial information is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. Please see below financial table for a reconciliation of EBITDA.

Reconciliation of Net loss attributable to Hurray! Holding Company under GAAP to EBITDA for the following periods:

For the three months For the year
ended ended
December December December December
31, 31, 31, 31,
2009 2008 2009 2008
(in thousands of (in thousands of
U.S. dollars) U.S. dollars)
-------- -------- -------- --------
Net loss attributable to
Hurray! Holding Company ($4,586) ($9,178) ($22,658) ($11,953)
Add (deduct):
Interest expense 3 - 14 -
Income tax expense (benefit) 6 (93) 234 486
Depreciation and amortization 185 712 2,245 3,340
Interest income (83) (215) (454) (1,613)
-------- -------- -------- --------
EBITDA ($4,475) ($8,774) ($20,619) ($9,740)
======== ======== ======== ========

(1) Effective January 1, 2009, the Company adopted ASC 810 (formerly referred to as SFAS 160, "Non-controlling Interests in Consolidated Financial Statements - an amendment of ARB No.51"). ASC 810, which was retrospectively applied, requires non-controlling interests to be separately presented as a component of stockholders' equity on the unaudited condensed consolidated financial statements.

(2) December 31, 2008 balances were extracted from the form 6-K for the quarters ended December 31, 2008, as adjusted resulting from the adoption of ASC 810.

For more information, please contact:
Christina Low
Investor Relations Officer
Tel: 8610-88695237
IR@hurray.com.cn

Photo: http://www.newscom.com/cgi-bin/prnh/20050314/CNM005LOGO
Source: Hurray! Holding Co., Ltd.

CONTACT: Christina Low, Investor Relations Officer, Tel: 8610-88695237,
IR@hurray.com.cn

Web Site: http://www.hurray.com.cn/

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