Rentrak Reports Engagement Metrics for Week Ending January 17, 2010
Rentrak Reports Engagement Metrics for Week Ending January 17, 2010
--'Stickiness' Index Measures Viewer Involvement--
PORTLAND, Ore., Jan. 25 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT) , a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of January 11, 2010 through January 17, 2010. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.
The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.
Week of 1/11/10- 1/17/10: Index Rating Rank Rank Series Network Index ----- ------ ------ ------- ----- 1 2 American Idol (1) FOX 206 --- --- ----------------- --- --- 2 130 The Wronged Man LMN 173 --- --- --------------- --- --- 3 20 24 (2) FOX 170 --- --- ----- --- --- 4 8 The Good Wife CBS 168 --- --- ------------- --- --- 5 7 NCIS: Los Angeles CBS 161 --- --- ----------------- --- --- 6 147 En nombre del amor UNIV-B 155 --- --- ------------------ ------ --- 7 10 The Bachelor: On the Wings of Love ABC 155 --- --- ---------------------------------- --- --- 8 14 CSI: NY CBS 151 --- --- ------- --- --- 9 135 Sortilegio UNIV-B 151 --- --- ---------- ------ --- 10 13 CSI: Crime Scene Investigation CBS 147 --- --- ------------------------------ --- --- 11 11 NCIS CBS 146 --- --- ---- --- --- 12 16 Criminal Minds CBS 143 --- --- -------------- --- --- 13 21 House FOX 142 --- --- ----- --- --- 14 243 Mystery Woman: At First Sight HALL 142 --- --- ----------------------------- ---- --- 15 12 CSI: Miami CBS 141 --- --- ---------- --- --- 16 18 Desperate Housewives ABC 141 --- --- -------------------- --- --- 17 36 NUMB3RS CBS 141 --- --- ------- --- --- 18 37 Medium CBS 139 --- --- ------ --- --- 19 3 American Idol (3) FOX 138 --- --- ----------------- --- --- 20 25 The Biggest Loser 9 NBC 138 --- --- ------------------- --- --- 21 19 The Mentalist CBS 138 --- --- ------------- --- --- 22 216 Angus, Thongs, and the Perfect Snogging TEENNCK 138 --- --- --------------------------------------- ------- --- 23 29 Brothers and Sisters ABC 136 --- --- -------------------- --- --- 24 297 Bad Girls Club OXGN 135 --- --- -------------- ---- --- 25 100 Wonder Pets! NICKJR 134 --- --- ------------ ------ --- Notes (1) 1/12 120 Minute Telecast ----- ---------------------------- (2) 1/17 120 Minute Telecast ---------------------------- (3) 1/13 60 Mintue Telecast ---------------------------
[ABC is owned by the Walt Disney Company; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; Hallmark Channel is owned by Crown Media Holdings; Lifetime Movie Network is owned by A&E Television Networks; NBC is owned by Comcast; Nick Jr. and Nick Teen are owned by MTV Networks, a division of Viacom.; Oxygen is owned by Comcast; Univision is owned by Univision Communications, Inc.]
The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.
About TV Essentials
Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.
About Rentrak Corporation
Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.
Rogers & Cowan for Rentrak Contacts: Corporation Sallie Olmsted Amanda Bartz (310) 854-8124 (310) 854-8151 solmsted@rogersandcowan.com abartz@rogersandcowan.com
First Call Analyst:
FCMN Contact:
Source: Rentrak Corporation
CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation
Web Site: http://www.rentrak.com/
Profile: International Entertainment
posted by EntertainmentNews @ 4:10 AM
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