Little Black Dress Wines Is the Toast of Awards Season With Its Celebrity Little Black Dress Auction

Little Black Dress Wines Is the Toast of Awards Season With Its Celebrity Little Black Dress Auction

Popular Wine Brand Continues Tradition of Award Season LBD Auction in Support of Two Great Charities: Dress for Success(R) and Clothes Off Our Back Foundation(R)

LOUISVILLE, Ky., Jan. 5 /PRNewswire/ -- With the mantra "Giving Back is Always in Style," Little Black Dress Wines, the official wine of awards season, continues its tradition of auctioning off some of the most coveted little black dresses (a.k.a 'LBDs') of the red carpet with an upcoming auction (January 11 - March 8, 2010) benefiting two great charities that resonate with stylish women - Dress for Success®, the international non-profit organization which promotes career development for disadvantaged women by providing professional attire and Clothes Off Our Back Foundation® which hosts charity auctions showcasing today's hottest celebrity attire.

Little Black Dress Wines reached out to fashionable leading ladies of the big and small screen, asking them to donate an LBD and/or lightly used accessory for its upcoming auction. Notable women committed to this year's efforts include Glenn Close, Mary J. Blige, Sherri Shepherd, Elizabeth Mitchell, Carrie Ann Inaba, Ashlee Simpson-Wentz, Samantha Harris, Giuliana Rancic, Eva LaRue and Cheryl Hines among others.

Since kicking off its popular LBD auctions in 2007, more than 50 of Hollywood's most well-known stars have helped raise over $100,000 for charity including Sharon Stone, Tina Fey, America Ferrera, Jenna Fischer, Jaime Pressly, Edie Falco, Felicity Huffman, Julianne Moore, Nicollette Sheridan, Kim Cattrall, Nancy O'Dell, Teri Hatcher, Lisa Kudrow, Chloe Sevigny, Angie Harmon, Jane Seymour, Laura Linney and many more.

"Through partnerships with Dress for Success® and Clothes Off Our Back Foundation® Little Black Wines is proud to give back as we encourage fashionable women to 'Accessorize Responsibly'," said Kim Charney, Brand Manager, Little Black Dress Wines. "We're thrilled to host for a third year our celebrity LBD auction to celebrate awards season. With generous donations from some of today's hottest Hollywood actresses, we look forward to another successful year raising money for our worthy charitable partners."

Beginning January 11, 2010 to March 8, 2010, fans nationwide can log on to www.littleblackdresswines.com to bid on LBDs and accessories of some of the most famous women in Hollywood. All auction proceeds will benefit programs supported by Dress for Success® and Clothes Off Our Back Foundation®.

Little Black Dress Wines is a favorite wine brand among the fashionable set in Hollywood, most recently featured as the "official wine" of the American Film Institute's AFI FEST 2009. The brand was prominently featured and enjoyed by an impressive "who's who" of celebrities and industry insiders at the premiere of A Single Man, directed by legendary fashion designer Tom Ford, and starring Colin Firth, Julianne Moore and Ginnifer Goodwin.

About Little Black Dress Wines

Introduced in summer 2006, Little Black Dress Wines are available nationwide and are offered in 750ml bottles, with a suggested retail price of $10.99. Whether it's Chardonnay, Pinot Grigio, Cabernet Sauvignon, Pinot Noir, or Merlot you desire, Little Black Dress Wines is the perfect fit for any occasion. Little Black Dress is produced and marketed by Brown-Forman, a diversified producer and marketer of fine quality consumer products, including Jack Daniel's, Southern Comfort, Finlandia Vodka, Tequila Herradura, el Jimador Tequila, Canadian Mist; Fetzer, Sonoma-Cutrer, Bonterra, Jekel, and Five Rivers California wines; and Korbel California Champagnes. For more information about Little Black Dress Wines Celebrity Dress Auction or any of Little Black Dress Wines' products, please visit www.littleblackdresswines.com.

Responsible drinking is always in style.

©2009 LBD Vineyards Hopland, CA

First Call Analyst:
FCMN Contact:

Source: Little Black Dress Wines

CONTACT: Jen Schefft, +1-630-315-2961, Jen@hensonconsulting.com; or
Maggie Peak, +1-502-774-7140, Maggie_Peak@b-f.com, both for Little Black Dress
Wines

Web Site: http://www.littleblackdresswines.com/
http://www.dressforsuccess.org/
http://www.clothesoffourback.org/

---

Profile: International Entertainment